PMA Shopper Marketing Summit:
Making Shopper Marketing Work for You - a 360° View
Sofitel Minneapolis Hotel • Bloomington, MN - May 20-21, 2008
AGENDA - Bonus Session & Day 1Making Shopper Marketing Work for You - a 360° View
Sofitel Minneapolis Hotel • Bloomington, MN - May 20-21, 2008
Day 1: Tuesday, May 20 - Bonus Session
10:00 - 12:00 PM
Behind The Scenes At The Mall of America.
New Retail Concepts
Maureen Bausch
- Maureen Bausch,
Executive VP, THE MALL OF AMERICA
America’s greatest mall from a manager’s perspective. Learn what it takes to manage and market a mall the size of a small city. Hear inside stories and learn about new retail concepts. An exciting opportunity that should not be missed.
New Retail Concepts
Maureen Bausch
America’s greatest mall from a manager’s perspective. Learn what it takes to manage and market a mall the size of a small city. Hear inside stories and learn about new retail concepts. An exciting opportunity that should not be missed.
Day 1: Tuesday, May 20
1:00 - 1:15 PM
Opening Remarks and Box Lunch
Bill Sinnott
Bonnie J. Carlson
- Bill Sinnott, Chairman, Executive Committee, D.L. Ryan Companies
- Bonnie J. Carlson, President, PMA
Bill Sinnott
Bonnie J. Carlson
- Bill Sinnott, Chairman, Executive Committee, D.L. Ryan Companies
- Bonnie J. Carlson, President, PMA
1:15 - 1:45 PM
Actionable Shopper Insights Are A Reality … And A Necessity
Rick Abens
Don Ladhoff
- Rick Abens, Director Advanced Analytics, ConAgra Foods, Inc. & VP Research, PMA Executive Committee
- Don Ladhoff, VP, Seismicom
Does your shopper research lead to actionable insights? Can you use your data to generate business building shopper marketing strategies? The answer to both should be yes! Hear how a leader in the Shopper Marketing arena uses research and resulting insights to improve its programs and grow its business.
Rick Abens
Don Ladhoff
- Rick Abens, Director Advanced Analytics, ConAgra Foods, Inc. & VP Research, PMA Executive Committee
- Don Ladhoff, VP, Seismicom
Does your shopper research lead to actionable insights? Can you use your data to generate business building shopper marketing strategies? The answer to both should be yes! Hear how a leader in the Shopper Marketing arena uses research and resulting insights to improve its programs and grow its business.
1:45 - 2:30 PM
Measuring Shopper Behavior: New Metrics from P.R.I.S.M., Nielsen In-Store, and the In-Store Marketing Institute
Peter Hoyt
- Peter Hoyt, Executive Director, In-Store Marketing Institute
- Dan Brown, VP Marketing, Nielsen In-Store
The latest groundbreaking research results of P.R.I.S.M. and Nielsen in partnership with the In-Store Marketing Institute, a dozen leading CPG marketers and a number of major retailers. There is no other retail study quite like it, which observes the eyes and actions of shoppers through the aisles.
Peter Hoyt
- Peter Hoyt, Executive Director, In-Store Marketing Institute
- Dan Brown, VP Marketing, Nielsen In-Store
The latest groundbreaking research results of P.R.I.S.M. and Nielsen in partnership with the In-Store Marketing Institute, a dozen leading CPG marketers and a number of major retailers. There is no other retail study quite like it, which observes the eyes and actions of shoppers through the aisles.
2:30 - 3:00 PM
Coping with the Economy in 2008 - How is this affecting Shopper Behavior?
- Kim Rayburn,
SVP, Big Research
It’s the “R” word, so how are shoppers responding? Switching channels to discount stores? Shopping only on deal? Shopping less frequently? Get the latest data and forecasts.
It’s the “R” word, so how are shoppers responding? Switching channels to discount stores? Shopping only on deal? Shopping less frequently? Get the latest data and forecasts.
3:00 - 3:30 PM
Red, White, Blue and GREEN.
Fred Bidwell
- Fred Bidwell,
President & CEO,
Malone Advertising
Retailers are increasingly earth friendly, but do consumers care? Hear the latest information on shopper attitudes toward “green” in different retail channels. How does a green strategy affect attitudes and actions? Bottom Line: Can GREEN pay out?
Fred Bidwell
Retailers are increasingly earth friendly, but do consumers care? Hear the latest information on shopper attitudes toward “green” in different retail channels. How does a green strategy affect attitudes and actions? Bottom Line: Can GREEN pay out?
3:30 - 3:45 PM
Networking Break
3:45 - 4:15 PM
Shopper Segmentation Leads to Increased Awareness, Traffic, and Sales.
Robin Blunt
Robin Blunt
- Robin Blunt,
VP Retail Marketing, Simon Malls
The leading mall developer in the world shows how a shopper segmentation strategy has enhanced their consumer appeal and fueled growth. Simon not only designs their own marketing programs, but builds programs for on and off mall retailers and marketing partners to build product awareness and drive store traffic. Hear how and why from a top executive.
The leading mall developer in the world shows how a shopper segmentation strategy has enhanced their consumer appeal and fueled growth. Simon not only designs their own marketing programs, but builds programs for on and off mall retailers and marketing partners to build product awareness and drive store traffic. Hear how and why from a top executive.
4:15 - 5:00 PM
Creating A New Retail Brand from the Ground Up
Wendy Kula
Wendy Kula
- Wendy Kula, Senior Director Brand Marketing, Aerie by American Eagle Outfitters
See how American Eagle Outfitters conceived, created and brought to market their new brand, Aerie. Go “inside the walls” of a premier American retail brand; learn how they developed a new retail experience, and how they intend to break through the clutter of the retail environment.
See how American Eagle Outfitters conceived, created and brought to market their new brand, Aerie. Go “inside the walls” of a premier American retail brand; learn how they developed a new retail experience, and how they intend to break through the clutter of the retail environment.
5:00 - 6:30 PM
Networking Reception
Cocktails and Hors d'Oeuvres
Cocktails and Hors d'Oeuvres
Agenda - Day 2
Day 2: Wednesday, May 21
7:45 - 8:30 AM
Breakfast with the Experts
Roundtable sessions with experts from the Shopper Marketing disciplines. Continental breakfast served.
8:30 - 8:45 AM
Day 1 Recap & Day 2 Overview
Bill Sinnott
Bill Sinnott
- Bill Sinnott,
Chairman, Executive Committee, D.L. Ryan Companies
8:45 - 9:15 AM
Gift Cards - the Newest Overnight Sensation at Retail
- Talbott Roche, SVP, Blackhawk Network - A Safeway Company
Talbott Roche
- Talbott Roche, SVP, Blackhawk Network - A Safeway Company
Talbott Roche
Gift Card displays are springing up at retail in Grocery, Drug and Mass at an astounding rate. In one quick stop a shopper can buy “gifts” at Starbucks, Home Depot, Barnes and Noble, Red Lobster and countless others. Hear how the phenomenon was born and what it means to retailers.
9:15 - 10:00 AM
The Next Generation of Shopping Lists
- Andy Robinson, CEO, Grocery Shopping Network
- Jerry Griffin, Director, RCM, Ahold USA - Giant Food Stores
Retailers make shopper marketing easy through personalized online shopping lists, integrating past behavior, dietary restrictions and this week’s deals.
10:00 - 10:45 AM
The next Generation of Retailer Print Media
- Tom Murray, VP/General Manager, Valassis
- Grocery Retailer, TBA
Aligning promotional media to retail trading areas to maximize shopper impact
10:45 - 11:00 AM
Networking Break
11:00 - 11:45 AM
Best Practices: Loyalty Marketing to Electronics Shoppers
Barbara Olsen
Best Buy, the leading electronics retailer in the world (800 stores in the US and Canada), shares success stories in Shopper Marketing, and how it has helped them grow in a difficult retail environment.
11:45 - 12:30 PM
Our “World Premier” Presentation: The PMA Survey on Managing and Measuring Shopper Marketing
Rick Abens
Tom Woerner
- Rick Abens, Director Advanced Analytics, ConAgra Foods, Inc. & VP Research, PMA Executive Committee
- Don Ladhoff, VP, Seismicom
- Tom Woerner, Publisher, Brandweek
Rick Abens
Tom Woerner
- Rick Abens, Director Advanced Analytics, ConAgra Foods, Inc. & VP Research, PMA Executive Committee
- Don Ladhoff, VP, Seismicom
- Tom Woerner, Publisher, Brandweek
Be among the first to hear the results of a groundbreaking study co-sponsored by the PMA and Nielsen Business Media. 13,000 surveys were sent to the Shopper Marketing experts – marketers, manufacturers, retailers and agencies. The results are in!
12:30 - 2:00 PM
Keynote Address: Partnering and Winning with Target (1:00 - 1:45 PM)
- Heidi Froseth, VP, Target Team, RPM Connect, a D. L. Ryan Company
Forbes name Target as one of the "Top 20 Most Admired Companies" in March '08. Target continues to be a master branding organization churning out trendy trappings with marketing mastery...come hear how to partner and win with Target.
2:00 - 2:45 PM
Integrating Shopper Marketing into the Marketing Mix: A Proprietary Study
Ted Lueders
Mary Goggans
- Ted Lueders, Director Customer Marketing, Kimberly Clark Corporation
- Mary Goggans, Marketing Director, Customer Business Development, Kimberly Clark Coporation
What is Shopper Marketing’s role in the integrated marketing plan? Where does it fit? How is it funded? What’s its future? Kimberly Clark, a leader in the field, shares their benchmark study on Shopper Marketing. This is a rare opportunity to learn from the best by hearing the unpublished results of their proprietary research.
Ted Lueders
Mary Goggans
- Ted Lueders, Director Customer Marketing, Kimberly Clark Corporation
- Mary Goggans, Marketing Director, Customer Business Development, Kimberly Clark Coporation
What is Shopper Marketing’s role in the integrated marketing plan? Where does it fit? How is it funded? What’s its future? Kimberly Clark, a leader in the field, shares their benchmark study on Shopper Marketing. This is a rare opportunity to learn from the best by hearing the unpublished results of their proprietary research.
2:45 - 3:45 PM
Managing Shopper Marketing – a Panel Discussion of Epic Proportions
Bill Sinnott
Bonnie J. Carlson
Ted Lueders
Kelly Downey
Ray Joncas
Sara John
- Bill Sinnott, Chairman, Executive Committee, D.L. Ryan Companies (Moderator)
- Bonnie J. Carlson, President, PMA (Moderator)
- Ted Lueders, Director Customer Marketing, Kimberly Clark Corporation
- Kelly Downey, Director, Unilever
- Ray Joncas, Marketing Director, General Mills
- Sara John, Brand Development Manager, Construction & Home Improvement Market, 3M
Four experts in Shopper Marketing from four premier manufacturers together at one Round Table moderated by our Conference Chair, Bill Sinnott, and PMA president, Bonnie Carlson. This is a combination not to be repeated any time soon! You can’t afford to miss it.
Bill Sinnott
Bonnie J. Carlson
Ted Lueders
Kelly Downey
Ray Joncas
Sara John
- Bill Sinnott, Chairman, Executive Committee, D.L. Ryan Companies (Moderator)
- Bonnie J. Carlson, President, PMA (Moderator)
- Ted Lueders, Director Customer Marketing, Kimberly Clark Corporation
- Kelly Downey, Director, Unilever
- Ray Joncas, Marketing Director, General Mills
- Sara John, Brand Development Manager, Construction & Home Improvement Market, 3M
Four experts in Shopper Marketing from four premier manufacturers together at one Round Table moderated by our Conference Chair, Bill Sinnott, and PMA president, Bonnie Carlson. This is a combination not to be repeated any time soon! You can’t afford to miss it.
3:45 - 4:00 PM
Networking Break
4:00 - 4:30 PM
Shopper Marketing: Best Practices for Agencies and Marketers
Tim Manners
- Tim Manners,
Publisher, The Hub
Who are the ten best Shopper Marketing agencies, according to marketers? Who are the ten best marketers, according to agencies? Hear the results of a proprietary study by THE HUB, presented by the publisher, Tim Manners. How do you measure up?
Tim Manners
Who are the ten best Shopper Marketing agencies, according to marketers? Who are the ten best marketers, according to agencies? Hear the results of a proprietary study by THE HUB, presented by the publisher, Tim Manners. How do you measure up?
4:30 - 5:15 PM
Hiring a Shopper Marketing Agency - How to find the right fit.
Tim Manners
Mike Murphy
Joe Robinson
- Tim Manners, Publisher, The Hub (Moderator)
- Mike Murphy, VP Integrated Marketing, Johnson & Johnson
- Joe Robinson, President, RPM Connect
Top experts on the client and agency sides take you “behind the scenes” of the RFP process and share insights that will make your search more effective and fruitful. A valuable learning experience presented as “point” / “counter-point”
5:00 - 5:15 PM
Summit Summary
Bill Sinnott
Bonnie J. Carlson
- Bill Sinnott, Chairman of the Executive Committee, D.L. Ryan Companies
- Bonnie J. Carlson, President, PMA
Bill Sinnott
Bonnie J. Carlson
- Bill Sinnott, Chairman of the Executive Committee, D.L. Ryan Companies
- Bonnie J. Carlson, President, PMA