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Promotion Marketing Law Publication Resources

The 2008/2009 Promotion Marketing Law Conference Workbook - "Most Current" - $799:

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$799 - Become a member and pay only $650

The 2008/2009 Promotion Marketing Law Conference Workbook - "Most Current" - $650:

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$650
You SAVE $149 as a PMA Member.
Non-member price is $799.

The 2008/2009 Promotion Marketing Law Forms & Guide CD-ROM - "Most Current" - $190:

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$190 - Become a member and pay only $150

The 2008/2009 Promotion Marketing Law Forms & Guide CD-ROM - "Most Current" - $150:

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$150
You SAVE $40 as a PMA Member.
Non-member price is $190.

The 2008/2009 Promotion Marketing Law Workbook & CD-ROM Bundle - "Most Current" - Save $100 when you purchase the workbook and CD-ROM together in this bundle -$889:

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$889 - Become a member and pay only $700

The 2008/2009 Promotion Marketing Law Workbook & CD-ROM Bundle - "Most Current" - Save $100 when you purchase the workbook and CD-ROM together in this bundle -$700:

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$700
You SAVE $189 as a PMA Member.
Non-member price is $889.

Promotion Marketing Law, 6th Edition - The best and only encyclopedic compilation of laws affecting sweepstakes, contests, and the many other aspects of promotion available today, including internet and wireless technologies. This high-quality two volume 2200 page case bound set is the perfect fit for your business bookshelf or law library. Indispensable! -$750:

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$750
This book is available to PMA MEMBERS ONLY.

International Promotion Marketing Law Book - With synopses of laws affecting contests, games of chance, skill contests, gifts, premiums and prizes in over 35 countries, including:Argentina, Canada, Czech Republic, Denmark, France, Germany, Greece, Italy, Malaysia, Mexico, Netherlands, Peru, Poland, Portugal, Puerto Rico, South Africa, Spain, Sweden, Switzerland, Turkey, United Kingdom, Uruguay and Venezuela. - $250:

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$250 - Become a member and pay only $200

$200
You SAVE $50 as a PMA Member.
Non-member price is $250.

PMA Education Resource Series

Coupon Handbook - a Marketer's Guide to Effective Couponing - This Coupon resource is bound to become an instant marketing classic! The Coupon Handbook provides an overview of the coupon industry and fundamental processes, plus focuses on specific techniques and recommendations for implementing effective coupon programs. This PMA educational resource is structured so that it can be read from beginning to end or used as a reference tool to gain insight into a particular area. - $39.95:

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$39.95 - Become a member and pay only $29.95

$29.95
You SAVE $10 as a PMA Member.
Non-member price is $39.95

PMA Promotion Library Series

Advertising and Promotion: an Intergrated Marketing Communications Perspective - Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. - $140:

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$140 - Become a member and pay only $112

$112
You SAVE $28 as a PMA Member.
Non-Member Price is $140.

IMC, The Next Generation - In 1993, Don Schultz showed marketers how to coordinate their organizations entire communications programs with the seminal Integrated Marketing Communications. In IMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today's IMC model to: Integrate internal and external communications programs; Influence customers at every contact point ; Build long-term brand relationships. - $39.95:

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$39.95 - Become a member and pay only $31.96

$31.96
You SAVE $7.99 as a PMA Member.
Non-Member price is 39.95.

Online Copywriter's Handbook, 2003 Robert Bly - $19.95:

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$19.95 - Become a member and pay only $15.96

Online Copywriter's Handbook, 2003 Robert Bly - $15.96:

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$15.96
You SAVE $3.99 as a PMA Member.
Non-Member price is 19.95.

Online Promotions - Winning Strategies and Tactics by Bill Carmody- This book focuses on practical and strategic tips that help to integrate online promotions and your marketing efforts and measure their effectiveness. - $24.99:

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$24.99 - Become a member and pay only $19.99

$19.99
You SAVE $5.00 as a PMA Member.
Non-Member price is $24.99.

Sales Promotion Essentials, 3rd Edition, 1998, Schultz, Robinson & Petrison (soft cover) - $19.95:

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$19.95 - Become a member and pay only $15.95

Sales Promotion Essentials, 3rd Edition, 1998, Schultz, Robinson & Petrison (soft cover) - $15.95:

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$15.95
You SAVE $4.00 as a PMA Member.
Non-Member price is $19.95.

Sell Your Brand First - How to sell your brand and create lasting customer loyalty. - $14.95:

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$14.95 - Become a member and pay only $11.96

Sell Your Brand First - How to sell your brand and create lasting customer loyalty. - $11.96:

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$11.96
You SAVE $2.99 as a PMA Member.
Non-member price is $14.95.

Successful Direct Marketing Methods, 8th Edition, 2007, Bob Stone - $59.95:

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$59.95 - Become a member and pay only $47.96

Successful Direct Marketing Methods, 8th Edition, 2007, Bob Stone - $47.96:

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$47.96
You SAVE $11.99 as a PMA Member.
Non-Member price is $59.95.

The Business Style Handbook - Advice from top executives at a variety of Fortune 500 campaigns. Helen Cunningham. - $14.95:

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$14.95 - Become a member and pay only $11.96

The Business Style Handbook - Advice from top executives at a variety of Fortune 500 campaigns. Helen Cunningham. - $11.96:

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$11.96
You SAVE $2.99 as a PMA Member.
Non-member price is $14.95.

The Elusive Fan - Reinventing Sports in a Crowded Marketplace. - $29.95:

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$29.95 - Become a member and pay only $23.96

The Elusive Fan - Reinventing Sports in a Crowded Marketplace. - $23.96:

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$23.96
You SAVE $5.99 as a PMA Member.
Non-member price is $29.95.

The Product Manager's Handbook, 3rd Edition, 2006 - The complete product management resource by Linda Gorchels. - $49.95:

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$49.95 - Become a member and pay only $39.96

The Product Manager's Handbook, 3rd Edition, 2006 - The complete product management resource by Linda Gorchels. - $39.96:

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$39.96
You SAVE $9.99 as a PMA Member.
Non-member price is $49.95.

Members Only

Membership Directory and Marketing Services Guide - Join forces with the powerful community of companies belonging to the Promotion Marketing Association Inc.. Networking opportunities, potential business clients and/or partners? Itâ€™s all in here, this convenient guide of all our members is here for your use. MEMBERS ONLY! - $75.00:

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$75.00 - Available To Members Only

PMA Membership List - Join forces with the powerful community of companies belonging to the Promotion Marketing Association Inc.. Networking opportunities, potential business clients and/or partners? Itâ€™s all in here, this convenient guide of all our members is here for your use. MEMBERS ONLY! - $100.00:

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$100.00 - Available To Members Only

Promotion, Brand Building and Corporate Performance. MEMBERS ONLY! - $200.00:

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$200.00 - Available To Members Only

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Within continental U.S., add $4.00 for one book; Add $2.00 for each additional book; Please call for international shipping charges The Official PMA Glossary of Promotion Terms SHIPPING COST PMA Education Resource Series SHIPPING COST Up to 5 copies, no additional charge 5-25 copies: $3.00 25-50 copies: $7.50 50-100 copies: $12.50 International: please contact PMA for costs Orders above 100: please call for costs Within continental U.S., add $4.00 for one book Add $2.00 for each additional book Please call for international shipping charges

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