30th Annual PMA Promotion Marketing Law Conference:
The Message Is The Medium: Consumer Marketing In The Age Of Ubiquity
Marriott Downtown, Magnificent Mile • Chicago IL, November 20-21, 2008

Click here to complete the PMA Law 2008 evaluation.

"The scope of coverage at PMA's Law Conference gets broader and deeper each year; it's an
invaluable experience, and new territory even for the most experienced practitioner."
-- Chris Roblyer, Marketing Counsel The Coca-Cola Company

"The PMA Law Conference sessions and takeaways are invaluable in conveying
the most thorough and practical knowledge of the ins and outs of all aspects
of the marketing and advertising law business. And the networking is
fantastic as well."
-- Sarah J. La Voi, Corporate Counsel-Marketing & Intellectual Property,
Hyatt Corporation

PMA's Annual Promotion Marketing Law Conference a state of the art event with a complete and in-depth explanation of the things you need to know to comply with the fast changing world of promotion laws, regulations and government enforcement policies.  Special attention will be devoted to new rules and developments in marketing law here and abroad, green marketing, sports marketing, music, user-generated content, the new rules and strategies for the Internet, FDA regulation, wireless and text messaging marketing, product placements, integrated children’s advertising, consumer product safety, future technologies, viral and guerilla marketing, celebrities/talent, regulatory enforcement, the gaming/gambling interface and branded entertainment. We will also focus on FTC, Internet Advertising, and other federal issues and key state regulatory matters affecting the industry. We will also cover in depth sweepstakes, contests and games, the Internet, high-tech marketing, litigation, and all forms of intellectual property. Hear from the nation’s leading executive and legal speakers from the Marketing and Advertising Law Bar and from the major brands.

 

2008 Promotion Marketing Law Conference Co-Chairs:

• Po Yi, Esq., VP & Chief Advertising Counsel, American Express Travel Related Services Co.
• Nancy Felsten, Esq., Partner, Davis Wright Tremaine LLP
• Tammy Brandt, Esq., Managing Counsel, Toyota Motor Sales, USA, Inc.
• Mary Kay Andersen, Promotions Manager, Microsoft Corporation

           

 

2008 Promotion Marketing Law Conference Keynotes:

• William E. Kovacic, Esq., Chairman, Federal Trade Commission
• Deborah Taylor Tate, Commissioner, Federal Communications Commission
• Mark Kroese, General Manager, Microsoft Advertising Business Group

Chairman of the Program Committee:

• Ed Kabak, Esq., Chief Legal Executive, PMA - The Association For Integrated Marketing

Featuring:

• 90+ Speakers
• 40 Sessions
• 16 Roundtables
• 3 Major Keynotes
• The Broadest & Deepest Coverage of Any Marketing Or Advertising Law Conference!
• Major New Sessions
• The Industry’s Best Networking
• Invaluable Takeaways Including:
  1000+ page conference workbook and desk reference for your library
  The revised 2009 PMA Promotion Marketing Law & Forms Guide / CD – Rom
  The best hands on legal and practical marketing guidance
  & Goody Bags!