PMA - The Association for Integrated Marketing, Law Conference 2008

30th Annual PMA Promotion Marketing Law Conference:
The Message Is The Medium: Consumer Marketing In The Age Of Ubiquity
Marriott Downtown, Magnificent Mile • Chicago IL, November 20-21, 2008

PMA's Annual Promotion Marketing Law Conference a state of the art event with a complete and in-depth explanation of the things you need to know to comply with the fast changing world of promotion laws, regulations and government enforcement policies. Special attention will be devoted to new rules and developments in marketing law here and abroad, green marketing, sports marketing, music, user-generated content, the new rules and strategies for the Internet, FDA regulation, wireless and text messaging marketing, product placements, integrated children’s advertising, consumer product safety, future technologies, viral and guerilla marketing, celebrities/talent, regulatory enforcement, the gaming/gambling interface and branded entertainment. We will also focus on FTC, Internet Advertising, and other federal issues and key state regulatory matters affecting the industry. We will also cover in depth sweepstakes, contests and games, the Internet, high-tech marketing, litigation, and all forms of intellectual property. Hear from the nation’s leading executive and legal speakers from the Marketing and Advertising Law Bar and from the major brands.

2008 Promotion Marketing Law Conference Co-Chairs:

Po Yi, Esq., VP & Chief Advertising Counsel, American Express Travel Related Services, Inc
Nancy Felsten, Esq., Partner, Davis Wright Tremaine LLP
Tammy Brandt, Esq., Managing Counsel, Toyota Motor Sales, USA, Inc.
Mary Kay Andersen, Promotions Manager, Microsoft Corporation

2008 Promotion Marketing Law Conference Keynote:

William E. Kovacic, Esq., Chairman, Federal Trade Commission

Chairman of the Program Committee:

Ed Kabak, Esq., Chief Legal Executive, PMA - The Association For Integrated Marketing

Featuring:

90+ Speakers
40 Sessions
16 Roundtables
3 Major Keynotes
The Broadest & Deepest Coverage of Any Marketing Or Advertising Law Conference!
Major New Sessions
The Industry’s Best Networking
Invaluable Takeaways Including:
1000+ page conference workbook and desk reference for your library
The revised 2009 PMA Promotion Marketing Law & Forms Guide / CD – Rom
The best hands on legal and practical marketing guidance
& Goodie Bags!

"The scope of coverage at PMA’s Promotion Marketing Law Conference gets broader and deeper each year… invaluable experience and new territory even for the most experienced practitioner" - Marketing Counsel, Coca-Cola