Legal : Overview
PMA is committed to protecting the interests and furthering the cause of our corporate members. The organization represents a cross-section of marketers and agencies responsible for selling some of the world's leading brands. The PMA's Legal and Government Affairs Council have identified the following issues and we are monitoring them and acting on the industries behalf as needed.
KEY ISSUES WE MONITOR ON YOUR BEHALF
Issue: REBATES
Action: PMA participated in the Rebate Debate, an FTC workshop in San Francisco on April 27, 2007. PMA has recently issued its new Best Rebate Practices guidelines. PMA believes that rebate offers are a valuable promotional tool that provides real benefits to both consumers and marketers. As with all promotional incentives, rebate offers should be designed, advertised and executed to treat the consumer honestly and fairly. PMA has adopted these Best Practices in order to encourage fair, ethical and responsible marketing practices in connection with rebate offers.
Issue: PRIVACY
Action: PMA is reaching out to its members, entering into alliances with other coalitions and contributing its expertise with respect to legislative developments in several privacy related areas.
Impact: Since these issues dealing with consumer protection, data security, and the like, apply to your business, we need to monitor the activity to help protect your ability to function in these areas.
Issue: Consumer Product Safety
Action: PMA is monitoring several draft bills in the US Congress, which would significantly inverse penalties and open access to manufacturers’ records in respect of the Consumer Product Safety Act, and related laws.
Impact: Since these issues deal with a wide range of products used as premiums in the industry, we are monitoring these areas to apprise our members of the risk levels attendant to their businesses.
Issue: Branded Entertainment/Product Integration
Action: PMA is monitoring the actions of federal agencies, including the FCC, which has been asked to broaden sponsorship disclosure in respect of product placements, and product integration.
Impact: We are helping to protect your right to use branded entertainment to help build your brand.
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