2PM EST

Developing and implementing your brand strategy is critical to your success.
When competitors begin to blur the line between their brands and yours, new
tools are necessary to create distance and remind consumers of the value of
your brand. Based on consumer trends and the latest technologies, we will
review key insights that help you create distance from your competitors:

· What are consumers looking for on-shelf and how will they find you

· What is the "value" of on-shelf differentiation and how to achieve it

· What are consumers not telling you about your brand

· How to leverage emerging technologies to create differentiation

Once you understand these critical new insights, creating a new approach to better achieve your objectives is within reach.

ABOUT THE PRESENTER:

Dan Ahern is the senior manager of design and innovation at Graphic
Packaging International, where he plays a leading role in GPI's Innovation
Network. With over 20 years of experience in both agency and manufacturing
organizations, he has had the privilege to work with numerous
internationally recognized brands and has helped deliver award winning and
successful products to market.

Working with many of today's leading brand owners, GPI's Innovation Network
has created numerous successful and award winning packaging
solutions that have addressed the On-Shelf War head on.

COST

PMA Members: FREE

Non-members: $75