False Advertising Consumer Class Actions

Thursday, February 18, 2010, 2:00 p.m.

False Advertising Consumer Class Actions have increased significantly in recent years. This has had a serious adverse impact on numerous advertisers and marketers and has a potentially serious adverse impact on all advertisers and marketers. At the same time, paradoxically, courts, both state and federal, have been increasingly rejecting class certification in such actions on the ground that common questions do not predominate. In order to meet the challenge of defending against consumer class actions, it is instructive to compare class certification decisions in consumer protection cases with class certification decision in antitrust cases. There are important First Amendment issues coming to the fore with which advertisers should be familiar as possible defenses to consumer class actions.

By attending this webinar you will learn:

· What has brought about the significant increase in consumer class actions in recent years.

· Why courts have increasingly rejected class certification.

· How advertisers can best take advantage of this trend in defending consumer class actions.

· Why it is helpful in defending against class actions to compare class certifications decisions in consumer protection cases with class certification decisions in antitrust cases.

· How newly emerging First Amendment issues can be helpful in defending against consumer class actions.

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