One size doesn't fit all…Chicago Chapter PMA/BAA Panel Discussion

In an era of increasing diversity, marketers are constantly challenged to add a cultural context to the age-old mantra, "right message, right place, right time.” But with our always-on, hyper-connected audiences the possibilities can be daunting.

Come join the PMA/BAA Chicago Chapter for a conversation with savvy marketers who are using audience-specific strategies to drive relevancy and sales among unique targets.

Panelists Include:

• Bonnie Gordon, Director, Cause and Alliance Marketing; Walgreens
• Telisa Yancy, Director, Advertising, Brand & Media; American Family Insurance
• Natasha Brown, Director, Global  Marketing; McDonald's
• Kathleen Coll, Manager, Consumer Insights, Crown Imports, LLC

Moderated by Lee Earle, Associate Professor, Roosevelt University