The PMA’s Integrated Marketing Boot Camp with a focus on Promotion is the all-new class in the basics and fundamentals that industry professionals must know to be successful at promotion marketing.

Do you know:
· when to use promotion instead of public relations?
· how to recognize the big idea – and keep building it?
· the difference between a contest, a game and a sweepstakes?
· the 6 rules of email marketing?
· how to hire staff for an event?
· what Walmart wants from a shopper marketing program?
· how to write a back of the business card brief? Or an elevator pitch?

If you answered, "I don’t know” to any of the above questions, you need to get your Integrated Marketing knowledge in shape!

Integrated Marketing Boot Camp will help you fine-tune your knowledge of key marketing subjects like:

Definitions of Integrated Marketing
How Promotions Fit into an Integrated Marketing Plan
How to Develop the Promotion Components of a IM Plan
Consumer Promotions Fundamentals
Digital Marketing
Shopper Marketing
Experiential and Partnership Marketing
Loyalty & Continuity Marketing
Customer Relationship Management
Metrics, Measurement and ROI
Legal Basics
How to Write & Receive a Creative Brief
How Good Promotions go Bad

Boot Camp attendees are encouraged to bring their own laptops for the session. The PMA suggests attendees traveling from out of town arrive the night before the first session. Registered attendees will be pre-assigned to teams for the case study-and-presentations part of the program.

Complete Boot Camp and Gain Promotion Intelligence
Your Career Depends On It!