This is the conference for marketers who create integrated marketing programs to build brands, deliver greater ROI, and redefine how users perceive and experience brand value. Hear directly from the industry icons and innovators on how to lead and create the award-winning work of the future. This is the conference that integrates the tools, techniques, technologies and talent essential to integrated marketing.
 
This year’s theme, BLUR; Where Icons & Innovators Cross the Line conveys that integrated marketing has finally begun to forever blur the line between traditional promotional marketing, often referred to as Below the Line and Advertising and other paid media or Above the Line. 
 
The PMA’s 2010 Integrated Marketing Conference will bring together Icons from brands and agencies that have always looked to Blur the Lines with their creativity and forward thinking approach with the Innovators who are changing our business every day with new media delivery options, new uses for existing channels and new places and reasons to buy traditional products and services.
 
In 2010, the Blur Conference will also encompass the PMA's 3rd Annual Shopper Marketing Conference.   This conference-within-a-conference is being designed so integrated marketing professionals can get a substantial briefing on the ever evolving world of Shopper Marketing, and Shopper experts can maximize their conference time following the Shopper Track while still attending the general sessions.  A bonus half day session will deliver a deep dive into a burning retail marketing issue such as P&G's new Store Back strategy or co-existing with Private label in the post recession retail store. Register now while special rates are available!