PMA Digital Marketing Summit:
Putting Digital Marketing To Work
Bridgewaters, South St. Seaport • NYC, NY
Re-scheduled for September 8, 2008
Monday, September 8th
8:00 – 8:45 AM
Opening Breakfast & Networking
8:30 - 8:45 PM
Opening Remarks
Kim Lloyd
Bonnie Carlson
Kim Lloyd
Sr. Director Global Marketing, McDonald's
Jackie Stone
VP, Group Director Promotions, Digitas
Bonnie J. Carlson
President, PMA
Opening Remarks From Conference Chairs and PMA President.
Kim Lloyd
Bonnie Carlson
Sr. Director Global Marketing, McDonald's
Jackie Stone
VP, Group Director Promotions, Digitas
Bonnie J. Carlson
President, PMA
Opening Remarks From Conference Chairs and PMA President.
8:45 - 9:30 AM
Opening Keynote: Ad Age's Digital Marketer of the Year
Rob Master
Rob Master
Rob Master
North American Media Director, Unilever
Unilever doesn't do "digital campaigns." Ad Age's 2008 Digital Marketer of the Year has had stunning success with what Mr. Master calls "superdistribution," getting brand web programs picked up by other media and seen by hundreds of millions of people. Learn how Dove, Suave, Degree, Caress and others consistently break new ground in the digital frontier.
North American Media Director, Unilever
Unilever doesn't do "digital campaigns." Ad Age's 2008 Digital Marketer of the Year has had stunning success with what Mr. Master calls "superdistribution," getting brand web programs picked up by other media and seen by hundreds of millions of people. Learn how Dove, Suave, Degree, Caress and others consistently break new ground in the digital frontier.
9:30 - 10:15 AM
The New World of Metrics and Monetization
TBA
Google
TBA
Omniture
What are the current trends and best practices for identifying and applying key metrics? Developing monetization models? These and many more questions will be answered by the company with the greatest success in web monetization history.
TBA
TBA
Omniture
10:15 - 10:30 AM
NETWORKING BREAK
10:30 - 11:15 AM
Paid Search, SE & DAO, Behavioral Targeting & Beyond
Matthew Greitzer
Vice President of Search, Avenue A | Razorfish
Matt Wilburn
Director of Category Development, Yahoo!, Inc.
Key practitioners with hands on experience provide an overview of the search marketing landscape today. What are the common mistakes marketers make when entering the market for search, and how they can be avoided through careful planning and insight? Learn innovations savvy marketers can use to make their search campaigns more effective. Also, search as a branding tool, search-focused content strategies, and search as a market research channel.
Vice President of Search, Avenue A | Razorfish
Matt Wilburn
Director of Category Development, Yahoo!, Inc.
Key practitioners with hands on experience provide an overview of the search marketing landscape today. What are the common mistakes marketers make when entering the market for search, and how they can be avoided through careful planning and insight? Learn innovations savvy marketers can use to make their search campaigns more effective. Also, search as a branding tool, search-focused content strategies, and search as a market research channel.
11:15 - 12:00 NOON
New Media Drives a New Media Strategy
Brad Santeler, Director, Media and Relationship Marketing, Kimberly Clark
How did a major CPG marketer move their internal thinking from broadcast to new media and who made it happen? Learn about the 3 C’s, what they can mean for your brands and how they drive the planning for Huggies, Kleenex, Scott and others. An exciting look inside a major marketer’s walls.
Brad Santeler, Director, Media and Relationship Marketing, Kimberly Clark
How did a major CPG marketer move their internal thinking from broadcast to new media and who made it happen? Learn about the 3 C’s, what they can mean for your brands and how they drive the planning for Huggies, Kleenex, Scott and others. An exciting look inside a major marketer’s walls.
12:00 - 1:15 PM
Lunch Keynote:
Digital Integration – Going Global with a Big Idea
Digital Integration – Going Global with a Big Idea
Kim Lloyd, Senior Director, Global Marketing, McDonald’s
Gary Theut, Group Account Director, Global Digital Marketing, AKQA
The world’s leading restaurant chain and Ad Age’s 2008 Digital Agency of the Year – a killer combination online. Learn how McDonald’s, with the help of their award winning agency, seamlessly integrates digital into their global marketing plan, and shows that it helps “move the needle.” Warning: Session loaded with Eye Candy.
1:15 - 200 PM
New & Emerging Media - Panel
Social Networking / Social Media / Widgets / Online Video / Podcasting / User-Generated Content
Kwasi Asare
Hooman Radfar
Clearspring
Marshall Sponder
Monster.com and Web Analytics
Kwasi Asare
Head of New Media, Bad Boy Entertainment
Karen Cahn
Sales Director, YouTube
Learn proven methods for increasing engagement and exposure for your properties on Social Networks and Social Content (News, Bookmarking, Calendaring) Sites. Get insights on deploying widgets across multiple Social Networking platforms and APIs, and understand ways to leverage offsite metrics for tracking rich user interaction.
Social Networking / Social Media / Widgets / Online Video / Podcasting / User-Generated Content
Kwasi Asare
Clearspring
Marshall Sponder
Monster.com and Web Analytics
Kwasi Asare
Head of New Media, Bad Boy Entertainment
Karen Cahn
Sales Director, YouTube
Learn proven methods for increasing engagement and exposure for your properties on Social Networks and Social Content (News, Bookmarking, Calendaring) Sites. Get insights on deploying widgets across multiple Social Networking platforms and APIs, and understand ways to leverage offsite metrics for tracking rich user interaction.
2:00 - 2:45 PM
A New Generation of Bloggers: Are you ready?
Piers Fawkes
Pete Rojas
Engadget /RCRD LBL/Downtown Records
Piers Fawkes
Publisher/Consultant, PSFK
Sebastian Wenzel
Webanalyticsbook.com / Lifetopia
Blogs: they can be your brand’s best friend or worst enemy. Top bloggers share insights and perspectives while explaining what works and what doesn’t when trying to win mind share in this highly influential channel.
Piers Fawkes
Engadget /RCRD LBL/Downtown Records
Piers Fawkes
Publisher/Consultant, PSFK
Sebastian Wenzel
Webanalyticsbook.com / Lifetopia
Blogs: they can be your brand’s best friend or worst enemy. Top bloggers share insights and perspectives while explaining what works and what doesn’t when trying to win mind share in this highly influential channel.
2:45 - 3:15 PM
NETWORKING BREAK
3:15 - 4:00 PM
Unprotected in the Safe Harbor? Current Legal Issues in the Digital World
Kenneth R. Florin
Esq., Partner, Loeb & Loeb LLP
Alan N. Sutin
Chairman, National Technology, Media, Greenberg Traurig, LLP
Ronald R. Urbach
Esq., Partner, Davis & Gilbert LLP
Kenneth R. Florin
Esq., Partner, Loeb & Loeb LLP
Alan N. Sutin
Chairman, National Technology, Media, Greenberg Traurig, LLP
Ronald R. Urbach
Esq., Partner, Davis & Gilbert LLP
Top legal experts speak about the explosion of legal risks in user-generated content, social networking and blogging. Learn what you must know about the Digital Millennium Copyright Act; when your immunity under the Communications Decency Act may disappear; the risks of communications with minors on social network sites and other highly topical issues.
4:15 - 5:00 PM
The World is Changing in the Palm of Your Hand: Mobile Marketing & Digital Out of Home
Steve Siegel
Jordan Berman, Exec. Director, Media Innovation, AT&T Mobility
Steve Siegel, VP, Brand Solutions, Hip Cricket Mobile
Leaders in digital media discuss new and innovative techniques in mobile and digital out of home marketing. Learn how the proliferation of web-enabled devices like the iPhone have shaken up the mobile landscape. Topics will include proximity marketing, SMS, short codes and more.
Steve Siegel
Steve Siegel, VP, Brand Solutions, Hip Cricket Mobile
Leaders in digital media discuss new and innovative techniques in mobile and digital out of home marketing. Learn how the proliferation of web-enabled devices like the iPhone have shaken up the mobile landscape. Topics will include proximity marketing, SMS, short codes and more.
5:00 - 5:45 PM
Best of Class Presentation: Creative and Strategic Integration with Digital
Luke Gebb, VP, American Express
Jackie Stone, VP, Group Director Promotions, Digitas
Amex and their digital agency, Digitas, discuss the challenges and opportunities involved in leveraging creative for the digital era. Their partnership has lead to some of the most strategically sound and creatively breakthrough campaigns in the digital space. Learn what makes them so successful.
Luke Gebb, VP, American Express
Jackie Stone, VP, Group Director Promotions, Digitas
Amex and their digital agency, Digitas, discuss the challenges and opportunities involved in leveraging creative for the digital era. Their partnership has lead to some of the most strategically sound and creatively breakthrough campaigns in the digital space. Learn what makes them so successful.
5:45 - 6:00 PM
Summit Wrap-up
Kim Lloyd, McDonald’s
Jackie Stone, Digitas
Kim Lloyd, McDonald’s
Jackie Stone, Digitas
Co-located with
General Sponsor
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