|
2004 Reggie ® Award Winners
The Gold, Silver and Bronze Reggie
Award winners in each of the 13 categories are as follows:
| 2004 SUPER REGGIE WINNER
|
| Gold |
Samsung
Electronics Digitall Matrix Campaign
Client: Samsung
Agency: Norm Marshall & Assoc.
Partners: Cheil Communications, FCB
|
(View
Entry) |
| National Consumer Promotion
(Budget over $5,000,000) |
| Gold |
AT&T Wireless American Idol
Client: AT&T Wireless
Agency: Einson Freeman
Partner: OgilvyOne
|
(View
Entry) |
| Silver |
Pods
Unite
Client: Volkswagon of America
Agency: Arnold Brand Promotions
Partner: Apple |
(View
Entry) |
| Bronze |
Pepsi
Play For a Billion!
Client: Pepsi-Cola
Agency: Tracy Locke |
(View
Entry) |
| Bronze |
Rugrats
Go Wild Movie
Client: Nickelodeon
Agency: In-house
Partners: Burger King, Blockbuster, Quaker Oats, Kid
Cuisine, Embassy Suites, Skippy Peanut Butter |
(View
Entry) |
| Honorable
Mention |
"Pure
Luck! Get Spotted Drinking Aquafina & Win!"
Client: Pepsi-Cola
Agency: Tracy Locke/Euro RSCG Impact
Partner: The WB Network |
(View
Entry) |
| National Consumer Promotion
(Budget between $1,000,000 and $5,000,000) |
| Gold |
The
Axe House Party
Client: Unilever AXE
Agency: GMR Marketing LLC
Partners: Edelman Worldwide, BBH Advertising,
Mindshare |
(View
Entry) |
| Silver |
Marshmallow
Peeps Celebration Tour 2003
Client: Just Born, Inc.
Agency: Marketing Werks
Partners: ePR, Kaleidoscope Marketing Group, Prototype
Source |
(View
Entry) |
| Bronze |
Angel
Soft® "Angels in Action"Contest
Client: Georgia Pacific
Agency: DVC Worldwide |
(View
Entry) |
| Honorable
Mention |
Nescafe
Ice Java Launch
Client: Nestle USA
Agency: Publicis Dialog
Partner: Makai Events |
(View
Entry) |
| National Consumer Promotion
(Budget under $1,000,000) |
| Gold |
Hungry-Man's
King Size Adventure
Client: Pinnacle Foods Corp.
Agency: Kobin Enterprises, Ltd
Partner: Sony Pictures Television
|
(View
Entry) |
| Gold |
Ruffles'
"Would You Name Your Baby Horton?" Search
Client: Frito-Lay
Agency: Marketing Resources, Inc. and Ketchum
Entertainment Marketing |
(View
Entry) |
| Bronze |
Court
TV's Clean Getaway Trailer and Promotion
Client: Court TV
Agency: In-House
Partner: Loews |
(View
Entry) |
| Honorable
Mention |
Heineken
"Hoax"
Client: Heineken USA
Agency: Modem Media |
(View
Entry) |
| Honorable
Mention |
The
New Face of Oxy
Client: Glaxo Smith Kline
Agency: DVC Worldwide |
(View
Entry) |
| Local, Regional or Target
Market Promotion (Budget over $1,000,000) |
| Gold |
Phaeton
Test Drives at W Hotels
Client: Volkswagon of America
Agency: Arnold Brand Promotions
Partner: W Hotels |
(View
Entry) |
| Silver |
VERB. It's What You Do
Client: Centers for Disease Control and Prevention
Agency: Frankel
Partners: Publicis Dialog, Saatchi &
Saatchi, A Partnership, G&G Advertising, Garcia 360,
PFI Marketing |
(View
Entry) |
| Bronze |
AMD
Area-64 Promotion
Client: Advanced Micro Devices, Inc.
Agency: Momentum |
(View
Entry) |
| Honorable
Mention |
Be a Prom Star
Client: Gingiss Formalwear
Agency: Frankel |
(View
Entry) |
| Honorable
Mention |
Song
in the City
Client: Song
Agency: LIME Public Relations + Promotion |
(View
Entry) |
| Local, Regional or Target
Market Promotion (Budget under $1,000,000) |
| Gold |
HSBC
BankCab
Client: HSBC Bank USA
Agency: Renegade Marketing Group
Partner: M
Booth & Assoc. |
(View
Entry) |
| Silver |
Marshall
Fields - Vertical Fashion Show
Client: Marshall Fields
Agency: GMR Marketing LLC |
(View
Entry) |
| Bronze |
Reel
Moms
Client: Loews Cineplex Entertainment
Agency: Ad Store, D.L. Blackman, Allied Advertising
Partners: Urbanbaby.com, Child Magazine |
(View
Entry) |
| Honorable
Mention |
Wrigley
Field Talking Billboard
Client: Miller Brewing Company
Agency: Zipatoni |
(View
Entry) |
| Honorable
Mention |
Sandman
Holiday Promotion
Client: The Gambrinus Co.
Agency: The Richards Group
Partners: Creative Link, Procermex |
(View
Entry) |
| Multi-partner Promotion
- three or more partners (No budgetary parameters) |
| Gold |
Clean
Getaway
Client: Court TV
Partner: Loews
Agency: In-House |
(View
Entry) |
| Silver |
Sports Illustrated Fresh Faces Swimsuit Model Search
Client: Sports Illustrated
Agency: In-House
Partners: Nissan, Nautica, W Hotels, NEXT
Model Management, AVP |
(View
Entry) |
| Bronze |
Galyan's
4 Adventure Tour Presented by Subaru
Client: Galyan's and Subaru of America
Agency: International Outdoor Group
Partners: Bushnell, Cascade Design, Gatorade, Johnson
Outdoor, Jansport, Marmot, Motorola, Merrell, Princeton
Tec, Saloman, Smith, Suunto, The North Face, Thales Navigation,
Thorlos, Watermark and W.L. Gore |
(View
Entry) |
| Honorable
Mention |
Song in the City
Client: Song
Agency: LIME Public Relations + Promotion
|
(View
Entry) |
| Honorable
Mention |
A&E
MI-5 Spies and Lies Promotion
Client: A&E Network
Agency: Civic Entertainment Group |
(View
Entry) |
| Business-to-Business Promotion
(includes trade promotion) (no budgetary parameters) |
| Gold |
The
Program Exchange Delivers
Client: The Program Exchange
Agency: B.R. Zoom |
(View
Entry) |
| Silver |
HTH
Hardware Loyalty Program
Client: Arch Chemicals
Agency: Harwood Marketing Group |
(View
Entry) |
| Bronze |
The
Oxygen "It's All About Isaac" Campaign
Client: Oxygen
Agency: The GEM Group |
(View
Entry) |
| Honorable
Mention |
Scratch
The Surface, Start the Buzz: The Fuse Upfront Presentation
Client: Fuse
Agency: In-House
Partners: Anatomy Media, C2 Creative, Heavy,
Inc., Psyop, Inc.
|
(View
Entry) |
| Honorable
Mention |
The
Investigation Channel Challenge
Client: Court TV
Agency: In-House
Partner: The Michael Alan Group |
(View
Entry) |
| Multi-cultural/Ethnic Promotion
(No budgetary parameters) |
| Gold |
2003
Pepsi Black History Month Program
Client: Pepsi-Cola
Agency: Tracy Locke |
(View
Entry) |
| Silver |
Proctor
& Gamble - "Awareness is Love"
Client: Procter & Gamble
Agency: PowerPact |
(View
Entry) |
| Bronze |
Dora
Search for the City of Lost Toys
Client: Nickelodeon
Agency: In-House
Partners: Clear Channel Entertainment, Crest,
Teddy Grahams, Pampers, Bounty, Meryns, Chuck E Cheese
|
(View
Entry) |
| Honorable
Mention |
Tecate
Long Beach Grand Prix
Client: Labatt USA
Agency: DVC Worldwide |
(View
Entry) |
| Honorable
Mention |
ElectricMOYO
Client: Nissan North America
Agency: True Agency
Partner: GTM…It Means A Lot |
(View
Entry) |
| International/Global Promotion
(No budgetary parameters) |
| Gold |
Samsung
Electronics Digitall Matrix Campaign
Client: Samsung
Agency: Norm Marshall & Assoc.
Partners: Cheil Communications, FCB
|
(View
Entry) |
| Silver |
PEDIGREE
Paws to Recognize
Client: Masterfoods
Agency: Ryan Partnership |
(View
Entry) |
| Bronze |
Heineken's
"GET CONNECTED" Matrix Reloaded Campaign
Client: Heineken International
Agency: Norm Marshall & Assoc.
Partners: Ryan Partnership, Publicis |
(View
Entry) |
| Honorable
Mention |
Boeing
"Name Your Plane"
Client: Boeing Commercial Airplane
Agency: Seismicom |
(View
Entry) |
| Honorable
Mention |
Pepsi
Football "OK Corral"
Client: Pepsi Co International Beverages
Agency: Tracy Locke
Partner: BBDO |
(View
Entry) |
| New Media Promotion (No
budgetary parameters) |
| Gold |
The
Axe House Party
Client: Unilever AXE
Agency: GMR Marketing LLC
Partners: Edelman Worldwide, BBH Advertising, Mindshare
|
(View
Entry) |
| Silver |
AMD
Area-64 Promotion
Client: Advanced Micro Devices, Inc.
Agency: Momentum |
(View
Entry) |
| Bronze |
The
Investigation Channel Challenge
Client: Court TV Partner: The Michael Alan Group
Agency: In-House |
(View
Entry) |
| Honorable
Mention |
Subwaykids.com
Launch and Execution
Client: Subway Restaurants
Agency: b little & co.
Partners: launchbox, 11c, Kids WB, Cartoon Network
|
(View
Entry) |
| Honorable
Mention |
Morning
Numbers Campaign
Client: ASAHI Soft Drinks Co. Ltd.
Agency: Dentsu, Inc. |
(View
Entry) |
| Cause/Community Outreach
Promotion (No budgetary parameters) |
| Gold |
Dr.
Seuss' The Cat in the Hat Challenge
Client: First Book
Agency: In-House |
(View
Entry) |
| Silver |
Teacherpalooza
Client: Washington Mutual
Agency: OPTS Events
Partners: Sedgewick Road, Tajima Creative
|
(View
Entry) |
| Bronze |
Designer
SquarePants
Client: Nickelodeon
Agency: In-House |
(View
Entry) |
| Honorable
Mention |
Forensics
in the Classroom
Client: Court TV
Agency: In-House
Partners: Topics Education
Group, AAFS, NSTA
|
(View
Entry) |
| Honorable
Mention |
"Dying
for a Smoke?"
Client: The Illinois Department of Public Health
Agency: UPSHOT Marketing
Partner: Golin Harris |
(View
Entry) |
| Event Marketing (No budgetary
parameters) |
| Gold |
Song
in the City
Client: Song
Agency: LIME Public Relations + Promotion |
(View
Entry) |
| Silver |
Marshall
Fields - Vertical Fashion Show
Client: Marshall Fields
Agency: GMR Marketing LLC |
(View
Entry) |
| Bronze |
Let's
Just Play
Client: Nickelodeon
Agency: In-House |
(View
Entry) |
| Honorable
Mention |
LEGO
"What Will You Make?" Tour 2003
Client: LEGO Systems Inc.
Agency: Marketing Works, Inc.
Partners: Ruder Finn, Switzer PR |
(View
Entry) |
| Honorable
Mention |
AOL
Concert for Schools
Client: AOL
Agency: Momentum
Partners: Infinity Radio, The New York Post, Civic
Entertainment Group, Event Resources New York, Freud Communications,
Interpublic Sports and Entertainment Group, PMK |
(View
Entry) |
| Account-Specific Promotions
(No budgetary parameters) |
| Gold |
Fisher-Price
Stars of Broadway
Client: Fisher-Price
Agency: Eric Mower & Associates
Partner: Toys R' Us |
(View
Entry) |
| Silver |
PEDIGREE
Paws to Recognize
Client: Masterfoods
Agency: Ryan Partnership |
(View
Entry) |
| Bronze |
Linda
LoCal: Diet Detective
Client: Court TV
Agency: In-House
Partner: Kellogg's Special K |
(View
Entry) |
| Honorable
Mention |
Sara
Lee Lovable "Perfect Fit Tour"
Client: Sara Lee Branded Apparel
Agency: The Guild Group |
(View
Entry) |
| Honorable
Mention |
Wal-Mart
Dove Month
Client: Unilever HPC
Agency: Marketing Drive Worldwide |
(View
Entry) |
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