The PMA Annual Integrated Marketing Conference

Presentations - Tuesday, March 10, 2009

The IMP Revolution: Taking Integrated Marketing to the Next Level

Description: Tony Palmer is an advocate of the "new" Integrated Marketing Planning (IMP). Our opening keynote is an enlightening look at what makes Kimberly Clark different, why it’s significant and how his organization is structured to succeed.

Speakers: Tony Palmer, CMO, Kimberly Clark. Introduced by Hedy Lukas, Chair of PMA.
 

A New Generation in Integrated Marketing Planning

Description: New approaches to media neutral planning by world-class communications planning agencies. Don’t miss this opportunity to hear the perspectives of these highly respected companies whose client lists are among the top blue chip marketers.

Speakers: Jon Wilkins, Founder, Naked Communications
Phil Cowdell, Leader of US Based Global Clients, Mindshare

America Runs on Dunkin'. Fueling people through work, rest and play:- whether watching TV, reading, listening, surfing the net, or twittering

Description: For busy, hard working, straight-forward Americans everywhere, Dunkin Donuts is an important daily ritual that gets them going and keeps them going every day. How we engage with them needs to reflect a clear understanding of what motivates them, how they live their lives, the challenges they face, and the way they consume information.

Speakers: Frances Britchford Allen, Brand Marketing Officer at Dunkin Donuts

(A) Space Race: An Inside View of the Future of Communications Planning

Description: With total communications planning being increasingly demanded by clients, the question is no longer where does the future lie, but how does an agency get there as quickly as possible?

Speakers: Jim Taylor, Author, Planning Partner, Mediaedge:cia

(B) Micro Targeting

Description: Micro-Targeting; Using integrated tactics to reach a specific target audience where they work, live or play.

Speakers: Panel Discussion: Grace Kim, Botox
Ricki Fairley Brown, Images USA
Jeff Jensen, CEO, Hanger Network

Challenges & Strategies In The New Digital Age

Description: Over the past few years, digital has become the cornerstone to any savvy marketing campaign seeking relevant and efficient connections with consumers. Now that we are deep in the global economic downturn, how has marketing changed in a cluttered online space? Penry Price, VP of Ad Sales at Google, will discuss how the current online climate has shifted both marketing strategies and consumer behavior on the web. He will further address the explosive growth of online video and display, a shift towards online community, the importance and value of campaign measurement, and additional strategies for both small and large marketers to reach their audiences efficiently.

Speakers: Penry Price, VP, Advertising Sales, Google

(A) CSR: Corporate Social Responsibility, or Cut Spending in this Recession?

Description: Corporate Social Responsibility is a big buzz word these days that covers so much; eco friendly practices, giving back to the community with corporate profits, taking good and fair care of your employees. Many companies preach CSR, hear how these companies practice it and will continue, despite budgets cuts!

Speakers: Jim Holbrook, President, Neighbor.
Tamra Taylor, President, Planet Promotions
Roger Weller, Executive Vice President, Brand Strategist, Edelman

(B) Integrated Marketing In Value-Obsessed Times

Description: Value is the headline of the year for retailers and brands. But promoting value at the sake of everything else just isn't good long term strategy.

Find out how key packaged goods manufacturers and major retail brands are balancing the consumers' want to save and the brands' needs to survive.

Speakers: Rick Abens, Director, Advanced Analytics, ConAgra Foods
Dan Hunter, Partner, IMI International

Creativity: its role in Integrated Marketing – a CMO’s perspective.

Description: Are you getting the best thinking from your team and agency partners? What does it take to make big ideas happen? This outspoken and creative CMO has a lot to brag about. Hear from a great client with a winning track record.

Speakers: Mark-Hans Richer, CMO, Harley-Davidson

Mark-Hans Richer speaks out on Integrated Marketing

The Great Agency Panel

Description:Agency chiefs discuss and debate integrated marketing planning from their respective perspectives. This promises to be a lively, insightful, and memorable session. Moderated by PMA

Speakers:
Laura Lang, CEO, Digitas
Paul Kramer, COO Catapult Marketing
Tina Manikas, Global Retail & Promotion Officer, Draftfcb
Torrance Boone, CEO, Enfatico
     

Presentations - Wednesday, March 11, 2009

Welcome Back

Description: Day 2 Preview, Ice Breaker with special guests, On Your Feet, PMA State of Union

Speakers: Bonnie Carlson, President, PMA

Opening Keynote
Integrating the Shopper in Your Shopper Marketing Strategy

Description: Today, retailers and manufacturers can leverage a wide array of traditional and innovative marketing techniques to engage shoppers. With all of the marketing tools in the toolkit, it’s often easy to focus on “what” and “how” while losing focus on “who.” The outcome of this distraction can be a flurry of activity and expense which fails to deliver value. This presentation will help you keep the shopper at the center of your decision making and improve the effectiveness and efficiency of your Shopper Marketing efforts.

Speakers: Simon Hay, CEO, dunnhumby USA

Managing Price During A Recession

Description: How should manufacturers respond to a potential deflamatory environment especially when retailers ask to roll back prices?

Speakers: Dennis Moore, President of Analytic Consulting, ACNielsen

Digital Marketing - the "Must Have" Component of the Well Planned Plan

Description: Integrating Digital into the plan: Digital is the fastest growing and least understood component of the well-integrated marketing plan. A leading marketer shows you how your brands will succeed at a time when failure is commonplace.

Speakers: Craig Coffey, VP Marketing, North America, Nokia

(A) Integrating Experiential Marketing: Erasing the Line

Description: Below the line. Above the line. Where is the line? Should there even be a line? Some of today’s most interesting integrated campaigns are born out of the brand experience. Four leaders at the forefront of experiential thought will discuss and debate how experiential marketing is changing the face of today’s most engaging campaigns and building the biggest, brightest brands.

Speakers: Panel Discussion: Jack Rooney, CEO, OgilvyAction
Erik Hauser, Founder, Experiential Marketing Forum (EMF)
Amy Weisenbach, Brand Manager, AXE Hair, Unilever
Moderator: Matt Kraus, VP GMR

(B) Beating the Odds: Integrated Marketing in a Troubled Economy

Desription: National marketers discuss the importance of Integrated Marketing in hard times. What are they doing differently to deliver ROI?

Speakers: Jack Myers,visionary, journalist, consultant and strategist

Part 1: The Brand New World of Integrated Marketing – a Global Perspective

Part 2: Tribute To The Best Promotions In The World: The 2008 Globe Winners

Description: Drawing from over two years of extensive travel and research, author and creative director Max Lenderman, shares groundbreaking marketing strategies and business models that every savvy marketer and business visionary needs to understand.

Globes 2008 review of winners.

Speakers: Max Lenderman, Author, Executive Creative Director, GMR
Robert Prevezer, TCA, UK
 

(A) User Generated Content

Description: One of the hottest things in Integrated Marketing and promotion is of course UGC, between the Doritos Super Bowl spot win and the myriad of programs on manufacturer's Web site asking for consumers POV on video.

Speakers: Brandon Evans, Managing Partner Strategy & Services, Mr Youth
Steve Wax, Managing Partner, Campfire
 

(B) ROI of Integrated Marketing: New Technology for the New Economy

Desription: Successful integration and optimization is key to cost-effective execution and positive ROI, particularly in today’s economic landscape. This case study examines the results of the Blackberry Storm introduction via the Wall Street Journal Office Network’s digital out-of-home campaign, and the results of a campaign that integrated the digital campaign with event marketing.

Speakers: Robert Passikoff, Brand Keys
Jim Harris, CEO, WSJ Office Network
 

The Future of Integrated Marketing is Now

Description: New technologies continue to change the way we can reach consumers. Addressable advertising, social networking, "Third Screen" opportunities; all cutting edge ways to micro-target your customers, and available as part of the mix, now. This panel of visionaries will show how top advertisers are using targeted interactive media to drive sales and traffic.

Moderator: Brian Quinton, Promo Magazine

Panelists: Tara Walpert Levy, President, Visible World
Anthony Iacovone, CSO, AugMe Mobile
Pete Tarnapoll, President, Ryan Partnership
Brad Keown, Midwest Director of Sales, Facebook
     

Wrap-up

Description: Recap and summary of highlights with special guests, On Your Feet

Speakers: Angie Bleck, Jackie Stone