About PMA : Overview
Established in 1911, the Promotion Marketing Association, Inc (PMA) is the premier not-for-profit organization and resource for research, education and collaboration for marketing professionals. Representing the $400+ billion promotion marketing industry, the organization is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service suppliers and academia, representing thousands of brands worldwide. Championing the highest standards of excellence and recognition in the promotion and integrated marketing industry globally, PMA's objective is to foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. Our founding principles are:
• Resources
• Education
• Networking
• Community
The PMA is headquartered in New York City.
Why Your Organization Should Be a Member of the PMA:
Members have a distinct competitive edge in making sound business decisions by having the most reliable, up-to-date sources of information available. PMA is where promotion & integrated marketers go to gear up for today's high-speed industry. We've got the resources, information, insights, educational events, Products and services you need to move your business forward.
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