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Past Webinars 

Capturing and Creating Loyal CPG Customers
Tuesday, March 12, 2013
With today’s always-connected consumer searching for deals and shopping smarter, competing for a prime place on the shelf and shopping list grow more and more challenging. Should you focus on price? A better product? A gimmick? All of the above? Find out how to use traditional media to attract new customers as well as new social and mobile tactics to keep customers engaged.

Everything A Marketer Needs To Know About The CFPB – But May Not Know To Ask
Tuesday, March 5, 2013

Although the new federal Consumer Financial Protection Agency was created to supervise businesses that sell financial products and services to consumers, very few marketers and agencies are aware that the CFPB's jurisdiction also covers those who "materially assist” those businesses. This means that BAA members that design ad campaigns and marketing programs for financial companies may also be subject to the CFPB's rulemaking, supervision and enforcement authority right alongside their clients. What does this mean for your business if you assist clients that provide financial services to consumers?
Click for PowerPoint and Video (Members only)


Marketing To The Four Shopper Types That Survived The
Great Recession
Thursday, January 31, 2013
Click to view the pdf and video(Open to all)

Top 2013 Mobile Priorities
Thursday, January 17, 2013
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2D P-O-P Design in a Multidimensional World
Thursday, November 8, 2012 

PATENT AWARENESS -- Understanding and Managing the Risks Presented by Patents and Patent Trolls
Tuesday, Oct. 9, 2012
Click to view the pdf and wmv (members only)

Need to know more about the mindset and spending habits of college students?
Thursday, October 4, 2012
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Get The Most Out of Your Consumer Data Marketing CRM
Tuesday, Sept 25, 2012
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The Same Sheriff's in Town, But the Rules Have Changed:
Complying with the FTC's Revised Endorsement and Testimonial Guides in Affiliate Marketing, Thursday, June 21, 2012
Click for pdf and wmv files. (members only)

How Consumer Game Promotions can Increase Your Sales 3% to 15%
Tuesday, June 19, 2012
Click to view the pdf and wmv files (members only)

" Leveraging the Unique Benefits of Digital Rewards for Consumer Promotions, Employee Recognition and Event Marketing" Tuesday, June 12, 2012
Click to view the pdf and wmv files (members only)

"The Do's and Don'ts of Ambush Marketing"
Presenter Joseph J. Lewczak is a partner in the Advertising, Marketing & Promotions; Entertainment, Media & Publishing and Intellectual Property Practice Groups of Davis & Gilbert. April 19, 2012
Click to view the pdf and wmv files (members only)

Mobile compliance within social networks
Thursday, February 16, 2012
Presented by Carol Brani, Esq. of Womble Carlyle Sandridge & Rice, LLP
Click to view the pdf and wmv files. (members only)

How to Drive Offline Sales with Social Media
Thursday, Feb. 9, 2012
Click to view the pdf and wmv files. (members only)

New Media Touchpoints: Measurement and Best Practices to Optimize Brand Impact & ROI - Presented by Dan Hunter, Partner, IMI International
Thursday, January 26, 2012
Click to view the pdf and wmv files.

Online Use Of Trademarks As Keywords And In Comparative Advertising
Thursday, January 12, 2012
Click to view the pdf and wmv files. (members only)

Road to the REGGIEs:
How to Write a Winning REGGIE
Wednesday, January 4, 2012
with Barbara Lisi
Click to view the pdf and wmv files

Rebates Redefined: How Innovations and Rebate Audits Are Changing the Landscape
Tuesday, December 13, 2011
Click to view the pdf and wmv files (members only)

Solving the Shopper Marketing Cliffhanger: Connecting Insights to Activation
Thursday, December 8, 2011
Click to view the pdf and wmv files (members only) 

How Sweepstakes, Contests and Games Are Executed In The World of Social Networking
Tuesday, December 6, 2011
Click to view the pdf and wmv files (members only) 

Nielsen's State of the Retail Landscape
Thursday, November 10
Click to view the pdf and .mp4 files (members only)

"¡Vamos a la Tienda! / Lets Go Shopping!”
Tuesday, October 18
Click to view the pdf and .mp4 files (members only)

Unlocking the Mobile Connection with Consumers Best Practices for Marketing with Mobile Barcodes
Tuesday, July 12 
Click to view the pdf and .wmv files (members only)

Managing Contest and Promotion Rules Across Social Media Channels presented by CMP.LY
Tuesday, June 21 
Click to view the pdf and .wmv files  (members only)

Packaging and Trade Dress as a Means of Controlling
Grey Market Goods
Tuesday, June 14
Click for more details and to register.
Click for the pdf and .wmv files. (members only) 

REBATES -- 2011 Trends & Insights
Thursday, May 12
Click for the pdf and .wmv files.  (members only)

When an "Insight” Isn’t Really an INSIGHT
Tuesday, May 10, 2011
Click for the pdf and .wmv files (members only) 

Loyalty Drivers Across Retail Channels that Maximize Marketing & Communications
Thursday, April 21, 2011
Click for the pdf and the .wmv files (members only)

Converting Trying into Buying … Product Sampling circa 2011
Tuesday, April 12 at 2 pm EST
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How Promotions Can Take its Seat at the Brand Strategy Table
Thursday, April 14, at 2 pm EST
Click for the pdf and the .wmv files. (members only)

The Consumer-Powered Product Launch -11.1 Social Marketing Strategies for Driving New Product Sales
Thursday, March 10 at 2 pm EST.
Click for the pdf and the .wmv files.  (members only)

WEBINAR: Bridging the engagement gap between in-home decision making and in-store shopping
Thursday, February 24, 2011
Click for the pdf and the .wmv files. (members only)

Accelerate ROI with Experientially-Activated Sponsorships & Social Media Thursday, Feb. 22, 2011
In 2011, marketers have more activation choices, and less room for error or gut call, as demand to get more results with less ammunition is the new reality. IMI will share some market-proven principles and case studies to drive the effectiveness, efficiency and ROI of three activation tactics:
1.Sponsorship.
2.Experiential.
3.Social Media.
Click for pdf and .wmv files. (members only)

Social Media Compliance - Challenges and Opportunities
Tuesday, Feb. 15, 2011;
Click here for pdf and .wmv files (members only)

Branded Content on the Digital Frontier 
Thursday, Feb. 10, 2011; 
Click here for the pdf and .wmv files (members only)

New Tools of the Trade Webinar: Tools & Tips to Increase Promotion Efficiencies & Automation
Thursday, Jan. 20, 2011
Click here for the .pdf and .mov files.  (members only)

Capitalize on Unrealized Shopper Demand
Tuesday, January 18, 2011, 
Click here for the pdf and mov file.

Shopper Intimacy: A Practical Guide to Leveraging Market Intelligence
for Retail
Tuesday, January 11, 2011 
Click here to download the pdf & mov file. 

As shoppers try to cut through store clutter, marketers are increasingly faced with cutting through mountains of information to determine what is relevant. The book Shopper Intimacy: A Practical Guide to Leveraging Market Intelligence to Drive Retail Success provides the most comprehensive and practical guide to shopper marketing available.
A new five step process, the authors call the Retail Ecosystem Analytic Process (REAP), optimizes the success of any shopper marketing campaign.
2010 Webinars

SHOPPER MARKETING WEBINAR: Getting Smarter on Shopper Marketing
Tuesday, December 14, 2010   Click here for pdf & mov file.

This session will demonstrate that understandinghow much time and energy consumers are willing to spend shopping for a particular purchase– and not just how much money consumers want to spend– is critical to optimizing your budgets, maximizing your impact, and deepening your target's loyalty. Four underlying shopping behaviors (Impatient, Reluctant, Painstaking, and Recreational) will be defined and illustrated in terms of how innovative companies are using this insight to achieve competitive and sustainable competitive advantages along with ongoing success in various industries.
Click here to register!

Love 'Em or Leave 'Em: How Emotion Drives Brand Choice
Tuesday, November 16, 2010  Click her for pdf file.

A close look at which brands are breathing the rarified air of success in a down economy illuminates the power of emotion when it comes to brand triumph. The 2010 Loyalty Leaders List from Brand Keys, evaluating 501 brands from 70 categories, shows a common connection at the top: it's the brands that are most successfully leveraging emotion that are capturing not just hearts but scarce consumer dollars. And emotion is NOT just a strategy for "high-involvement" categories. As the presentation will show, one of the most dramatic gains from 2009 was made by an auto insurance company! 

How to write a winning REGGIE entry
Wednesday, November 10, 2010 
Click here to download the pdf or watch the movie. 

What will it mean to be green?
Tuesday, Oct 12, 2010  (pdf - members only) 
Chris Cole, an advertising law partner with Manatt Phelps & Phillips in Washington, DC, outlines the actions marketers need to take to comply with the FTC's changes.

June 23, 2009 – Maximizing Promotional Media Using the Mobile Channel
Learn how world-class brands and retailer use mobile technology to engage consumers the moment they see the brands media. View the Maximizing Promotional Media Webinar and presentation slides [members only]

April 7, 2009 - Can Retail Be Media? 
Are today's brands up to that challenge? Are today's retailers? Some are, but others, maybe not so much. This session will highlight a few key areas to think about as we face perhaps the most challenging economic environment of our lifetimes. View the movie and download the pdf.

March 18, 2009 - Making Social Networks Work for your Brand
Learn how Social Media can help accelerate brand awareness, acceptance and adoption. View The Making Social Networks Work for your Brand Presentation Slides (pdf) [members only]

February 5, 2009 - SEO/SEM for Integrated Marketing
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are important aspects of any marketing campaign, but are often misunderstood. This Webinar provided an overview of each tactic and provide insights on how best to get started with these tactics.
View The SEO/SEM for Integrated Marketing Presentation Slides (Powerpoint) [members only]

May 19, 2009 - Effective Sweepstakes, Games & Contests
with Lisa Manhart, EVP, Sales & Marketing, Ventura Associates, Inc.
View Webinar Slides (.pdf) and View Webinar Replay (.wmv) [members only]

What can marketers do in today’s tough economy to create buzz around an event, increase traffic to a website, generate impulse purchase or capture the hearts and minds of consumers? In this Webinar, learn how to accomplish these goals (as well as others), through the use of sweepstakes, instant win games and contests of skill.

April 16, 2009 - Gift cards: A Legal and Strategic Marketing Perspective

Melissa Steinman, Esq., Venable, LLP and Talbott Roche, SVP, Blackhawk Network, a Safeway subsidiary. View Webinar Slides Part 1 (.pdf) and Webinar Replay (.wmv) [members only]

Gift cards have evolved from simple gifting to a strategic marketing tool that can be used to gain valuable new customers and drive sales. Learn about the drivers that are transforming gift cards and other prepaid instruments into the leading, most cost effective incentives with employees and consumers. Discover new ways to leverage gift cards beyond your stores to drive sales and expand your customer base.

May 12, 2009 - The Coupon E-volution with Brand Coupon Network
Dan Abraham, Founder, Brand Coupon Network

View Webinar Slides (.ppt) and Webinar Replay (.wmv) [members only]

This is the perfect time to improve your couponing efforts. Major brands are feeling the sting of consumers’ pocket book pragmatism. Marketers must re-think their promotion strategies if they are to engage consumers and effectively address the surge in private label sales.