Join the BAA

The BAA is the one place to get the big picture on today’s most dynamic marketing space.

The convergence of image-building and consumer action disciplines makes the brand activation space a magnet for ambitious, forward-thinking marketers. 

Welcome to the future of marketing. Welcome to the BAA!

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What is Brand Activation?

Brand Activation is Marketing that BOTH builds a brand’s image AND drives a specific consumer behavior or action.

It focuses on 6 Marketing disciplines that help bring a brand to life through connecting and interacting with the consumer – Promotion, Retailer, Experiential, Relationship, Content and Influencer Marketing.

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What's Coming Up?

From our BAA Annual Showcase (BAASH), to the biggest Marketing Law Conference in the industry, to free Member-only Conferences, local events, webinars and more, you’ll find many ways to expand your Marketing knowledge and interact with thousands of Brand Activation practitioners.

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