Research Overview

PMA offers a growing compilation of reference materials for its members. Members have access to articles, case studies, white papers, and industry trend reports that are essential to answer strategic and tactical marketing questions that come up on a day-to-day basis in marketing organizations. The PMA also offers snapshots of our major conferences and events, as well as Webinars on a variety of subjects. The PMA research center covers the most relevant integrated and promotion marketing topics such as shopper marketing, digital marketing, entertainment marketing, experiential marketing, and marketing law, as well as the tools and tactics of promotions. The research section also contains noteworthy studies, some of which have been conducted with leading educational institutions such as Northwestern University. The PMA’s collection of relevant resources presents insights and practical applications from the industry’s innovators, thought leaders and educators

• Check lists
• White Papers
• Studies & Surveys
• Conference Presentations
• Archives

NEW -- The PMA Insight Center is an advanced web-based platform for the visualization of key marketing insights. Login to the PMA InsightCenter.

What you'll find in the InsightCenter^TM are ten (10) indices that are meant to provide the PMA community with relevant consumer datapoints. These datapoints from BIGinsight^TM, updated monthly,are drawnfrom both the BIGConsumer Intentions & Actions® (CIA®) and Simultaneous Media Usage® (SIMM®) surveys and include the following categories:

Click here to learn even more about the Insight Center.

Now available -- PMA 2011 Resource Book with fresh insights on Shopper Marketing, Social Media, Digital Media, Consumer Insights, Metrics and more.  Click here to purchase a copy.  View the first six pages. PMA Members pay $55.00.  Non-member cost $75.00.