KEY DATES
 
February 16, 2012  Finalists Announced

March 15, 2012 
REGGIE Awards Gala, Chicago, IL
Buy Tickets!

Webinar
      How to Write a         Winning REGGIE
Click for deck.

    

Don’t forget to register for the REGGIE Gala on March 15, 2012 at the Westin River North. Besides cheering this year’s 21 REGGIE Category winners, you will experience a new Club REGGIE format (think night club) and the exciting talent of Jessica Sutta. And a special thank-you to this year’s 280 REGGIE judges – a record turnout -- as they select the winners.

NEW IN 2012

1. Judge's Notes - Tips for Winning

2. Judge's Feedback Available to PMA Members 

3. Pro-Bono Category - Free to PMA Members

FEATURED CATEGORIES

Did your campaigns go national or even across seas?

A. National Consumer Campaigns (Budget over $5,000,000)
B. National Consumer Campaigns (Budget between $1 - $5 Million)
C. National Consumer Campaigns (Budget under $1,000,000) Campaigns or portions of campaigns targeted toward consumers on a national US/Domestic level.

T. International/Global (No Budgetary parameters)
Promotions or part of promotions that took place in one or more countries outside of the country of origin.

Follow the REGGIES on Twitter? @Reggieawards

REGGIE Awards History

Started in 1983, The REGGIE Awards was named for the "cash-register” -- to be a successful and winning campaign it needs to "make the register ring”! The Super REGGIE, awarded to the "best-in-class” from the gold category winners, is the most honored award in the industry, recognized as the crème de the crème in promotion marketing.

Today, there are 20 REGGIE Award categories, over the years, the categories have evolved to stay current with the rapid changes and advancements in our industry. The categories range from global execution, to national and local campaigns with different budget levels, down to specific discipline options. These discipline categories include: experiential, digital/social media, entertainment and sports, sponsorships and cause marketing, plus two categories for retail and shopper focused campaigns. For a full list and descriptions of the categories, please click here.

Contact Information:
Ben Samet
bsamet@pmalink.org
(212) 340 - 0093