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MillerCoors the company built from two of the most successful beer companies in the US, is focused on creating big ideas and innovations that will bring new energy to the beer business. We at the PMA are proud to have them as a member and can’t wait to see what they do next.

Reggie Awards | Finalists

The finalists for the 27th REGGIE® Awards, the highest honor in integrated marketing, are:

CATEGORY
PROGRAM  (In Alphabetical Order)
SUBMITTED BY
 
 
 
Age-Specific Marketing
Haagen-Dazs Campus Buzz
Alcone Marketing Group
 
McDonald's Avatar Program
McDonald's Corporation
 
Sara Lee Discover the Magic Campaign with
Disney Channel's Wizards of Waverly Place
Disney Media Sales & Marketing
 
 
 
Cause/CSR Marketing
New Balance 20th Anniversary Campaign
Marketing Drive/GMR Marketing
 
PEDIGREE Super Bowl: Crazy Pet Owners
Catapult Action-Biased Marketing
 
UNICEF's TAP Project
Casanova Pendrill
 
 
 
Business to Business
AMEX OPEN - OPEN Forum
Crispin Porter + Bogusky
 
Diamond Rings
MARS Advertising
 
Microsoft Advertising Brand Launch Campaign
Momentum
 
 
 
Digital Marketing (over $1MM)
CNN.com-Facebook Inauguration Collaboration
CNN
 
McDonald's Avatar Program
McDonald's Corporation
 
Volvo Car Corporation New Moon Campaign
Euro RSCG 4D
 
 
 
Digital Marketing (under $1MM)
PEDIGREE Super Bowl: Crazy Pet Owners
Catapult Action-Biased Marketing
 
SCRABBLE at SUBWAY
Catapult Action-Biased Marketing
 
Trojan Brand Condoms
Colangelo
 
 
 
Experiential Marketing (over $1MM)
AMP UP for What's Next
Promotions Group West, Inc.
 
Make-A-Messterpiece, Brought to you by Bounty
Gigunda Group
 
The Southwest Porch at Bryant Park
Civic Entertainment
 
 
 
Experiential Marketing (under $1MM)
AMC's New York's Gone Mad!
LeadDog Marketing Group
 
Entourage Bungalow
Civic Entertainment
 
UNICEF's TAP Project
Casanova Pendrill
 
 
 
International/Global Marketing
McDonald's Avatar Program
McDonald's Corporation
 
Windows 7 Launch Party
House Party
 
Yahoo! Yodel Studio
Sedna Communications
Local, Regional Marketing (over $1 MM) L'Oreal Paris Color Space Legacy Marketing Partners
Make-A-Messterpiece, Brought to you by Bounty Gigunda Group
The Southwest Porch at Bryant Park Civic Entertainment
 
 
Local, Regional Marketing (under $1MM)
Love Your Team. Grow The Ivy.
TRIS3CT
 
Miller Lite CHI-rish
Upshot
 
Philips Norelco Nickateen
Source Marketing
 
Victory Motorcycles Pop-Up Retail Store
The Integer Group
 
 
 
Multicultural Marketing
CLOROX "Pon el Virus de la Gripe Fuera de Accion" Cold/Flu Prevention Clinics
MASS Hispanic
 
Kleenex(r) "Con Kleenex(r) Expresa Tu Hispanidad" Art Contest
MASS Hispanic
 
SCOTT 'Pasa el Buen Rollo de Costa a Costa' (Let the Good Vibes Roll from Coast to Coast)
MASS Hispanic
 
 
 
Multi-Partner Marketing (3 or more)
Angels & Demons International Campaign
Sony Pictures Entertainment
 
SpongeBob SquarePants 10th Anniversary
Nickelodeon
 
Star Trek Movie
Paramount Pictures
 
 
 
National Consumer Programs ($1-$5MM)
2009 Extra 3PM Snackdown Challenge
Ryan Partnership
 
Dos Equis Most Interesting Academy
G2
 
Soundcheck
Lunchbox
 
 
 
National Consumer Programs ($5MM+)
Huggies Enjoy The Ride Rewards
IC Group
 
McDonald's Avatar Program
McDonald's Corporation
 
T.G.I. Friday's: Woody's Burger Bet
Digitas
 
 
 
National Consumer Programs (under $1MM)
Kleenex(r) "Con Kleenex(r) Expresa Tu Hispanidad" Art Contest
MASS Hispanic
 
"Mike's(r) Aluminum Anniversary"
Alcone Marketing Group
 
Robin Hood 'Bake Batter & Roll'
OgilvyAction
 
 
 
New Product Launch
Carnival Book of Dreams
Arnold Worldwide
 
Hasbro Littlest Pet Shop My Collector Journal
Little & King Co., LLC
 
Kmart: Meet My Protege
DraftFCB
 
 
 
Shopper Marketing
"Dora Loves Puppy" exclusive at Kmart
Nickelodeon
 
Kleenex(r) "Con Kleenex(r) Expresa Tu Hispanidad" Art Contest
MASS Hispanic
 
P&G Gain - Project Gainiac
The Integer Group
 
Soundcheck
Lunchbox
 
 
 
Small Budget Programs (under $100K)
2009 SPLENDA(r) & Fresh Berries
Catapult Action-Biased Marketing
 
Bernina Swiss Auction
Launch Creative Marketing
 
Lu Cafe
Pierce Promotions
 
 
 

 

The SUPER REGGIE winner will be chosen from among all the GOLD REGGIE winners by a Blue Ribbon Panel of judges, comprised of industry leaders in integrated marketing.

Gold Silver & Bronze Winners, including the SUPER REGGIE will be announced during the REGGIE Gala Awards dinner, part of the PMA's Annual Integrated Marketing Conference, at the Fairmont Hotel in Chicago on March 24th. This year's conference BLUR; Where Icons & Innovators Erase the Lines features 4 Keynotes, 6 additional General Sessions and three breakout tracks with 21 deep dive sessions. Click here for Full Agenda.

Tickets to the REGGIE Gala are included with registration to the Conference REGISTER HERE or by Table or individually. REGISTER HERE FOR REGGIE ONLY TICKETS

 
 
 
 
 
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