MillerCoors

MillerCoors the company built from two of the most successful beer companies in the US, is focused on creating big ideas and innovations that will bring new energy to the beer business. We at the PMA are proud to have them as a member and can’t wait to see what they do next.

Fast Forward 2011: PMA's Second Annual Digital Summit

The Fourth Revolution: Preparing for a New Kind of Customer Relationship in the
Facebook Era

Approximately once a decade, a radical new technology emerges that fundamentally changes the business landscape. In the 1970's this was mainframe computing; in the 1980's, it was the PC; in the 1990's, it was the World Wide Web of information. Today, it's about the World Wide Web of people and the power of social sites like Facebook, Twitter, and Linkedin.

In every case, regardless of prior competitive dynamics, businesses that understand and appropriately adopt the technology win, while those that fail to do so, lose. Join the PMA as we delve into the new rules for customer engagement, interactions, and relationships.

AGENDA & SPEAKERS

Keynote Opening Speaker Clara Shih, Author of "The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, Sell More Stuff.”

". . .Shih draws upon her experience... to explain how you can use Facebook and other social networks for business." --The New York Times, March 29, 2009

Our robust day at Google’s New York Headquarters includes:

Case studies on social media to launch a brand, on mobile marketing to connect targeted consumers internationally; on search to replace traditional marketing disciplines
Insights framed by brand marketers, leading agencies, and retailers
Practical approaches to digital marketing like mobile incentives and using CRM/database marketing that you can use the next day

Hear the best digital marketing minds share their hard-won experience, insights and future thinking.

Members: $495.00

Non-Members: $695.00