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Google

Google is making headlines with their stand in China, their Haiti relief efforts and as always their innovation in the digital landscape. The PMA is proud to have them as a leading member in our Digital Center of Excellence.

PMA Partnership
Hub Magazine
Fast Forward 2011: PMA's Second Annual Digital Summit


The Fourth Revolution: Preparing for a New Kind of Customer Relationship in the
Facebook Era

Approximately once a decade, a radical new technology emerges that fundamentally changes the business landscape. In the 1970's this was mainframe computing; in the 1980's, it was the PC; in the 1990's, it was the World Wide Web of information. Today, it's about the World Wide Web of people and the power of social sites like Facebook, Twitter, and Linkedin.

In every case, regardless of prior competitive dynamics, businesses that understand and appropriately adopt the technology win, while those that fail to do so, lose. Join the PMA as we delve into the new rules for customer engagement, interactions, and relationships.
AGENDA & SPEAKERS
Keynote Opening Speaker Clara Shih, Author of "The Facebook Era:  Tapping Online Social Networks to Build Better Products, Reach New Audiences, Sell More Stuff.”

". . .Shih draws upon her experience... to explain how you can use Facebook and other social networks for business."   --The New York Times, March 29, 2009

Our robust day at Google’s New York Headquarters includes:

  • Case studies on social media to launch a brand, on mobile marketing to connect targeted consumers internationally; on search to replace traditional marketing disciplines
  • Insights framed by brand marketers, leading agencies, and retailers
  • Practical approaches to digital marketing like mobile incentives and using CRM/database marketing that you can use the next day
Hear the best digital marketing minds share their hard-won experience, insights and future thinking. 

Members: $495.00
Non-Members: $695.00
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Calendar

2/10/2010 » 2/11/2010
Integrated Marketing Boot Camp - New York

2/18/2010
Webinar: False Advertising Consumer Class Actions

2/23/2010
Chicago Chapter Networking Event

3/23/2010 » 3/24/2010
The PMA Integrated Marketing Conference 2010
PMA Talk from PMA Blog

This Experiential Blog…why now? And why is it important?

[read]

The FCC is seeking comments on privacy issues raised by the Center for Democracy and Technology.

[read]

BIGresearch’s January 2010 Economic + Consumer Insights Briefing

[read]

Top Twitter Trending Topics of 2009: #iranelection, Michael Jackson

[read]

Canadian Company Fined For Misleading Promotional Contests

Canada’s Competition Bureau recently announced that Manitoba-based Elkhorn Ranch & Resort Ltd. agreed to pay $170,000 to settle charges that it conducted misleading promotional contests. [read]

Plaintiff Goes To The Mattresses By Filing A Lawsuit Against Mafia Wars Producer and Facebook

Facebook and Zynga, Inc, producer of "Mafia Wars” and "Farmville,” were sued in Federal court last week for false and deceptive advertising in violation of the California Unfair Competition Law §17200. [read]