NOW FEATURING WINNING CASE STUDIES FROM THE 2009 REGGIE AWARDS

 

The First Ever Integrated Marketing Bootcamp

FOCUS: Promotion Marketing

 

This is the preeminent course for young industry professionals to learn the basics of Integrated Marketing and it’s below the line building blocks: Consumer Promotion, Digital and Shopper Marketing.

 

Deep dive sessions include case studies from REGGIE Award winning campaigns and are taught by industry experts in the subject matter.

 

 

We’ve all heard the term "integrated marketing” and everyone says they’re doing it.  But the reality is:

·         it’s not well defined;

·         it’s fraught with budgetary, logistical and political  complexity;

·         and it’s incredibly tough to implement and manage.

 

Yet, it is how all marketing will be done in the future.  There is no turning back.  Learn, or be lost!

 

Class graduates will understand where integrated marketing came from; why it’s important; what it really includes and the ultimate vision of what it could/should be and how to recognize the practical realities as well as learn tools and processes to manage IM.

 

Attendees will learn to discern the role promotion plays within integrated marketing; and understand the key components of promotion: 

·         promotion re-energized thru digital,

·         the critical role of shopper marketing,

·         smart coupon utilization, in print and on-line,

·        legal must knows for all programs

Testimonials
"This course is a great "101” for a new hire or person transitioning into a Retail Marketing role without prior experience."
Brand Marketer in Retail Marketing

"Thank you for a helpful and informative PMA Integrated Marketing Bootcamp. For me – someone in the industry only 5 years in – it was an invaluable experience in validating my existing knowledge, and opening my eyes to new tools and ways of thinking as we all continue to become more integrated."
Integrated Marketing Agency Representative

Boot Camp attendees are encouraged to bring their own laptops for the session. The PMA suggests attendees traveling from out of town arrive the night before the first session. Registered attendees will be pre-assigned to teams for the case study-and-presentations part of the program.

Complete Boot Camp and Gain IM Intelligence
Your Career Depends On It!