Reggie Award Finalists | 2013 - PMA - Promotion Marketing Association, Inc.

Reggie Award Finalists | 2013

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Finalists are listed in alphabetical order by agency.
	PROGRAM	BRAND	AGENCY
* * * * * * * * * * * * * * * * * * * * * * *
* * * * * * * * * * * * * * * * * * * * * * *
AGE-SPECIFIC (NO BUDGETARY PARAMETERS) -
	Back-to-College at Publix	ConAgra Foods	CatapultRPM
	Sharpie Says HELLO to One Direction	Sharpie	Draftfcb
	Back to College	Target Corp.	Periscope
* * * * * * * * * * * * * * * * * * * * * * *
BEST CAUSE, GREEN OR CORPORATE SOCIAL RESPONSIBILITY MARKETING CAMPAIGN
	2012 Wounded Warrior Project Believe in Heroes Campaign	Acosta Sales & Marketing	Acosta
	"Dine and Be Generous" with MasterCard	MasterCard International	McCann Erickson
	Drive 4 UR School	Ford Motor Corp	Team Detroit
* * * * * * * * * * * * * * * * * * * * * * *
BUSINESS-TO-BUSINESS (INCLUDES TRADE PROGRAMS)
	The Horizons Project	Dupont	Ogilvy
	FedEx / NFL Open House Series	FedEx	Team Epic
	Digi-Key’s Continuing Education Center on Design	UBM	UBM's DeusM
* * * * * * * * * * * * * * * * * * * * * * *
CREATIVITY & INNOVATION
	Will and George Come to Life	Chicago Shakespeare Theater	Arc Worldwide / Leo Burnett U.S.A
	Target: Falling For You	Target Corp	space150
	AT&T On the Way to Saturday	AT&T	The Marketing Arm
* * * * * * * * * * * * * * * * * * * * * * *
EMERGING BRANDS & START UPS
	Speck at the Golden Gate Bridge 75th Anniversary	Speck Products	George P. Johnson
	Peanut Butter & Co.'s Build A Better Breakfast Campaign	Peanut Butter & Co.	Little & King Co LLC
	Amazon Publishing: My Mother Was Nuts	Amazon Publishing	The Marketing Arm
* * * * * * * * * * * * * * * * * * * * * * *
* * * * * * * * * * * * * * * * * * * * * * *
EXPERIENTIAL MARKETING (BUDGET OVER $1,000,000)
	Nobody Puts Skinny in a Corner - Skinny Cow	Nestle Dreyer's Ice Cream	Alcone
	CNN Grill	CNN	Civic Entertainment Group, LLC
	Coca-Cola London 2012 Olympic Games	Coca-Cola	ignition, inc
* * * * * * * * * * * * * * * * * * * * * * *
EXPERIENTIAL MARKETING (BUDGET UNDER $1,000,000)
	Chex Party Mix for a New Generation	General Mills	Havas Impact
	Will and George Come to Life	Chicago Shakespeare Theater	Arc Worldwide / Leo Burnett U.S.A
	AT&T Ticket Chasers	AT&T	Team Epic
* * * * * * * * * * * * * * * * * * * * * * *
GAMIFICATION
	Dallas "Rise To Power"	TNT	Grey Alliance
	Frito-Lay Multipack Skylanders Partnership	Frito-Lay	Marketing Arm
	Nickelodeon's The Legend of Korra	Nickelodeon	Nickelodeon, Viacom
* * * * * * * * * * * * * * * * * * * * * * *
INTERNATIONAL/GLOBAL PROMOTION
	Logitech Ultrathin Keyboard Cover	Logitech	Alcone
	One World One Ocean Campaign	MacGillivray Freeman	MacGillivray Freeman
	Hobbit and Air New Zealand	Warner Bros and Air New Zealand	Warner Bros.
* * * * * * * * * * * * * * * * * * * * * * *
LOCAL, REGIONAL MARKET
	CityTarget Chicago Launch Campaign	Target	agencyEA
	Will and George Come to Life	Chicago Shakespeare Theater	Arc Worldwide / Leo Burnett U.S.A
	PG&E Energy House Calls	Pacific Gas & Electric	Momentum Worldwide
* * * * * * * * * * * * * * * * * * * * * * *
MARKETING FOR DIGITAL DEVICES
	You Want McDonald's Fries with That.	McDonalds	Arc Worldwide / Leo Burnett U.S.A
	AT&T My Journey	AT&T	The Marketing Arm
	AT&T On the Way to Saturday	AT&T	The Marketing Arm
* * * * * * * * * * * * * * * * * * * * * * *
MULTICULTURAL/LIFESTYLE
	Stand Up Its Miller Time	MillerCoors	Commonground
	AT&T 28 Days	AT&T	The Marketing Arm
	Pine-Sol Deep Clean Diva	The Clorox Company	TPN
* * * * * * * * * * * * * * * * * * * * * * *
MULTI-PARTNER/SPONSORS
	Trojan Vibes	Church & Dwight	Colangelo
	Heineken/Sony Skyfall Campaign	Heineken USA & Sony	G2
	AT&T On the Way to Saturday	AT&T	The Marketing Arm
* * * * * * * * * * * * * * * * * * * * * * *
NATIONAL CONSUMER (OVER $3,000,000)
	Trojan Vibes	Church & Dwight	Colangelo
	Oreo 100th Birthday	Mondelez International	Draftfcb - Chicago
	AT&T On the Way to Saturday	AT&T	The Marketing Arm
* * * * * * * * * * * * * * * * * * * * * * *
NATIONAL CONSUMER (UNDER $3,000,000)
	Foster's Aussie Six-Pack	MillerCoors	Arc Worldwide / Leo Burnett U.S.A
	Foster's Movember	MillerCoors	Arc Worldwide / Leo Burnett U.S.A
	Be a Travel Hero	Best Western International	Ideas Collide
* * * * * * * * * * * * * * * * * * * * * * *
NEW PRODUCT LAUNCH
	Lightlife New Veggie Burger Launch	ConAgra Foods	Aspen Marketing
	Taco Bell - Doritos Locos Taco Launch	Taco Bell	Draftfcb
	Adams Product Launch Campaign	ADAMS	FKM
* * * * * * * * * * * * * * * * * * * * * * *
* * * * * * * * * * * * * * * * * * * * * * *
RETAILER-SPECIFIC PROGRAMS
	Campbell's Warhol Soup Campaign at Target	Campbells Soup	MARS Advertising
	Allegra Allergy Beauty Secret at CVS	Chattem	MARS Advertising
	Jockey Right On Target With JKY	Jockey International, Inc	TPN
* * * * * * * * * * * * * * * * * * * * * * *
SHOPPER MARKETING
	Foster's Aussie Six-Pack	MillerCoors	Arc Worldwide / Leo Burnett U.S.A
	Jockey Right On Target With JKY	Jockey International, Inc.	TPN
	Follow Lolo Run	P & G	Upshot
* * * * * * * * * * * * * * * * * * * * * * *
SMALL BUDGET (Budget less than $250,000)
	Will and George Come to Life	Chicago Shakespeare Theater	Arc Worldwide / Leo Burnett U.S.A
	You Want McDonald's Fries with That.	McDonalds	Arc Worldwide / Leo Burnett U.S.A
	Pepsi MAX "Uncle Drew"	PepsiCo	The Marketing Arm
* * * * * * * * * * * * * * * * * * * * * * *
SOCIAL MEDIA CAMPAIGNS
	Be a Travel Hero	Best Western International	Ideas Collide
	You Want McDonald's Fries with That.	McDonalds	Arc Worldwide / Leo Burnett U.S.A
	AT&T My Journey	AT&T	The Marketing Arm


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