Marketer: Here’s why you should join PMA
Education and Networking at Summits and conferences. PMA runs a senior level marketer only forum. Share your knowledge with other experts. Network with a group of peers without agencies or suppliers present. Marketer only forums will be held three times during the year and are by invitation only.
Senior Marketer Leadership Forum - Developed by PMA and its senior marketer leadership, these forums are held in the host member offices. Their purpose is to add value to membership, and provide relevant education and networking opportunities. In 2010, there is a Social Media Forum hosted by Unilever on June 9-10, a Global Sponsorship Forum hosted by McDonald's on July 21-22, and a Media Marketer's Forum hosted by ESPN on September 13-14. Future meetings will be on topics including Green Marketing/Sustainability, Marketing to Kids, Shopper Marketing, and other topics as recommended by the host companies. These meetings are invitation-only and are for Director, Vice President, and CMO level. All attendees sign an NDA, and discussions are candid and off-the-record.
Discounts for Members – All employees of member companies qualify for an average 30% discount on conference and summit registrations and Reggie Awards submissions.
In addition, marketers can attend any of the following PMA conferences including:
Webinars – PMA runs educational webinars throughout the year. Topics are varied and tend to focus around best practices for all facets of promotion marketing. Members attend free of charge.
Get Marketing help with "Ask the Marketer.” Have a straightforward promotion or integrated marketing question that Google just can’t help you with? The PMA can. We’ll connect you to a practicing senior marketer with expertise in the field of your query. And with 7000 promotion professionals in our database, we’ll be sure to find you an answer.
PMA Newsletter – Stay informed with our weekly newsletter. You’ll see top headlines and stories you care about from the world of promotional and integrated marketing. Topics include promotional marketing, shopper, digital, entertainment and experiential. Click here to read the latest issue of PMA SmartBrief.
Visibility and Recognition
- The PMA Reggie Awards recognize the best promotion and integrated marketing programs of the year. Members get discounts for entry fees and opportunities to judge and/or present winning case studies.
- Deliver white papers and submit work for potential web seminars to establish your expertise
- Blog – Demonstrate your thought leadership by commenting on or sponsoring PMA’s blog covering all areas of promotion marketing including law, digital, entertainment, experiential and promotion fundamentals
Membership Directory – enables you to promote your business and demonstrate your skills. Your listing and the listings of everyone else in your organization including bio, picture, file sharing will help you connect to others across the industry.
Centers of Excellence - allow you to focus on your area of expertise and network with other experts. Each of these centers will provide networking opportunities, research and education for the community at large. PMA has built communities around the following Centers of Excellence: Promotion Marketing, Digital marketing, Shopper marketing, Entertainment marketing, Marketing Law and Government Affairs and Experiential marketing.
Legal Resources enable you to follow best practices
- Use "Ask an Attorney” to find answers to simple legal questions
- Run sweepstakes, coupon and rebate programs following best practices
- Learn about pending legislation that may affect your business
Ask about additional resources that support your legal department
Other Membership Pages:
To join over the phone or if you have questions regarding membership, please call us directly at (212) 340-0085.
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