PMA’s 2010 New Dimensions of Entertainment & Experiential Summit and
Schmooze-A-Rama
View the photos from the event!
JULY 20, 2010
The first 40 registrants will receive a tour of the Grammy Museum
The Conga Room, LA Live, Los Angeles, CA
CLICK HERE FOR PARKING INFORMATION
The PMA has created the New Dimensions program to deliver to their members and guests an in-depth day of informative presentations, hands on experiences and networking opportunities.
The New Dimension Summit
The New Dimensions Summit will feature top marketers and entertainment mavens. A keynote speaker will set up today’s entertainment world and address the new ways consumers are enjoying sports & entertainment: live, in theater, at home, on-line, on the go and in 3D.
Entertainment Summit & Schmooze-A-Rama Chairperson Stephanie Cohen, Vice President, Universal Studio Partnerships, invites you to join the PMA at their Annual entertainment event.
Stephanie Cohen develops Theatrical and DVD programs for Universal Pictures. In her role of managing promotions, Stephanie works to educate brands about the promotional power of film and DVD – both as a sales driver and content vehicle. Upcoming promotions with Burger King, Hershey’s, Chrysler and Adidas will continue to show new ways to deliver effective marketing messages. Projects Stephanie is currently working on are Scott Pilgrim vs. the World, Hop, Fast Five and Stretch Armstrong.
Keynote Speaker -- Robert Santelli, Executive Director of The GRAMMY Museum
A noted blues and rock historian, Santelli is also the author of more than a dozen books on 
American music, including Greetings from E Street (The Story of Bruce Springsteen and the E Street Band) and The Bob Dylan Scrapbook, both New York Times bestsellers list. Santelli has also contributed to Rolling Stone, Musician, Modern Drummer, Guitar Player, Downbeat, the New York Times, and New Jersey Monthly, among other periodicals. Read more...
Two Panels will continue the educational afternoon: The 1st Panel discussion focusing on this year’s prevalence of movies in 3D, what the introduction of 3D television will mean and how marketers can take advantage of the technology to bring their messages to life. The 2nd Panel of the day will address how today’s consumers expect to be able to control and consume their entertainment, including live sports, where and when they want it, and what brand marketers and entertainment marketers must to do to deliver to this demanding consumer.
Panel 1: ENTERTAINMENT IS EVERYWHERE. Learn from the Technology and content leaders where Entertainment content will be available and how the consumer will finally be in control to get it when they want it, where they want it... and what brand marketers and entertainment marketers must to do to deliver to this demanding consumer.
Featuring:
Paul Baldwin, VP Sales & Marketing, Gazillion Entertainment, developer publisher and operator of massively multiplayer online games and services
Ken Willner, CEO of Zumobi
Danny Johnson, Partner and Founder of Creative Asylum
Dave Ulmer, VP, Content & Services, for LG Electronics,
Moderator: Devery Holmes, President & CEO, Spark Alliance Marketing
Devery Holmes has been a leader in entertainment marketing for over 20 years. She recently founded Spark Alliance Marketing to address the convergence of emerging technologies with multi-pronged media marketing and 
branding campaigns. Under Devery’s leadership, Spark provides full service integrated marketing solutions to content providers in Film, TV, Music, Gaming, Social Media & Home Entertainment.
Prior to founding Spark Alliance Marketing, Devery was President and CMO of NMA Entertainment & Marketing. There she oversaw their client roster of Fortune 500 brands including General Motors, American Airlines, Heineken, Samsung, Hostess, IHOP and Baskin-Robbins. Many award winning campaigns were forged under Devery’s leadership including Baskin-Robbins "Shrek’s Hot Sludge Sundae is Back”, Philips Electronics/Austin Powers "Let’s make things better, Baby!’ as well as the Sears "Wish Big” and Kmart "Transform Your Dad” campaigns. During her tenure, the team received the coveted Super Reggie Award for Samsung’s global campaign "DigitAll Excellence” in conjunction with The Matrix Reloaded.
Devery's career started in sales and marketing for Time-Life Video and ABC Television. She holds an MBA in Marketing and Management from Loyola Marymount University and is a board member for the PMA: The Association for Integrated Marketing - where she currently co-chairs the Entertainment Center of Excellence Committee.
Panel 2: 3D
Jonathan Dern President, Cinedigm’s Content and Entertainment Group,
Linda Kehn | DreamWorks Animation,
Tari Garza, NBC Universal
Moderator: Terry Stanley, reporter for Brandweek and LA Times.
Exclusive LA Live! Tours
All summit attendees will be given a tour of top LA Live! destinations; these hour-long tours are sure to be a highlight of the day with behind the scenes access and celebrity tour guides.
PLUS mix and mingle at the Annual Schmooze-A-Rama and Silent Auction
Immediately following the summit there‘s the industry’s top annual networking party, Schmooze-
A-Rama at one of LA’s hottest clubs, The Conga Room. Come meet, mingle and mix with marketing executives from LA and beyond. Enjoy special guests and entertainment all evening long.
Just Confirmed!
The PMA Annual Schmooze-A-Rama will feature VISQUEEN
This rocking band from the Pacific Northwest returns to the stage with front women Rachel Flotard back in full voice.
Visqueen has already been signed by marketers like Nordstrom's, Mead, Converse and Alaska Airlines. Come see for yourself what these marketers already know and why the critics are so excited.
NPR - MORNING EDITION W/ ARI SHAPIRO -- "A Rock and Roll TRIUMPH!" - Ari Shapiro
BLOGCRITICS - MUSIC
"I've seen the future of rock and roll and his name is Bruce Springsteen." However, I have discovered a new musical obsession when I wasn't looking for one and its name is Visqueen.
CNN
"This is a straight-up rock and roll album but it's as good as any soul music I've heard recently... This is one of my top three records of the year."
BIG TAKEOVER
"Flotard's vocals almost propelled it into vintage soul territory. Simply put, this show was an absolute blast!"
And our annual Entertainment auction, benefiting the PMA Education Foundation, will provide opportunities to bid on one-of-a-kind offerings from studios, labels, and top brands.
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SILENT AUCTION ITEMS INCLUDE |
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Nickelodeon Basket of Sponge Bob Products
Two Grammy Tickets!
Rolling Stones Gift Basket
Coors light Crab Neon
Sony Pictures Entertainment Gift Basket
MGM GIFT BASKET
NOKIA
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