MillerCoors the company built from two of the most successful beer companies in the US, is focused on creating big ideas and innovations that will bring new energy to the beer business. We at the PMA are proud to have them as a member and can’t wait to see what they do next.
Speaker Presentations Now Available! Check back soon for more presentations. Some files are large and make take a couple of minutes to download.
The 4th Revolution: Preparing for a New Kind of Customer Relationship in the Facebook Era Keynote presentation by Clara Shih. http://www.thefacebookera.com/blog/?p=138
Mobile as Media. A no-brainer right? If it were so easy, more companies would be laying claim to having a top 5 WAP (wireless access protocol) site. Hear from the head of ESPN’s Marketing Solutions Group, as he shares examples of how his company has leveraged mobile to help drive business growth for its advertising partners.
Analytics and Search: Improving Your ROI. One of the big shifts brands are experiencing is the growing significance of web analytics and search. Hear from Google's Time Reis on the best practices that will help land your company on the first page of search results and increase the chance that yours will be the brand that's selected when a consumer is ready to buy.
Does your database drive your business, or does it drive you? Database and CRM are issues that bedevil most marketers. So, you’ve built this expensive database. Now what? Are you leveraging it as best you can? How do you measure the ROI of your investment? Our panel of top practitioners in this space will help you plan a path forward.
· Dave Frankland, Principal Analyst, Forrester Research, Inc.
What the recent FTC guidelines mean for advertising and marketing. A panel of experts will debunk the myths surrounding the revised guidelines from the Federal Trade Commission on blogging, testimonials and endorsements. A must-attend session for anyone involved in advertising, social media and especially outreach to bloggers.
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