Google is making headlines with their stand in China, their Haiti relief efforts and as always their innovation in the digital landscape. The PMA is proud to have them as a leading member in our Digital Center of Excellence.
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Fast Forward 2011: PMA's Second Annual Digital Summit | Agenda
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AGENDA & SPEAKERS
| 8:00 - 8:45 am |
Networking Breakfast and registration |
| 8:45 - 9:00 am |
Welcome/ co-chair introductions |
| 9:00 - 9:45 am |
Keynote: How social media is changing the marketing landscape. You already know WHY social media is a fact of marketing life. Our Summit keynote kicks off the day with insights and examples of HOW you can make it work for your brand
How social media can help you extend your company's predictive capabilities How to monetize your company's involvement in social media
Clara Shih, author, The Facebook Era: |
| 9:45 - 10:15 am |
Social media in action. If America runs on Dunkin', then much of Dunkin's business runs on social media. Hear from a brand that's jumped feet first into social media, and see how they've tied social media to their business objectives and how they make the case that the investment is worth it.
·Ben Smith, Interactive Marketing Manager, Dunkin' Donuts |
| 10:30-11:00 am |
Mobile as Media. A no-brainer right? If it were so easy, more companies would be laying claim to having a top 5 WAP (wireless access protocol) site. Hear from the head of ESPN’s Marketing Solutions Group, as he shares examples of how his company has leveraged mobile to help drive business growth for its advertising partners.
·Sean Hanrahan, SVP, Marketing Solutions, ESPN |
| 11:00-11:30 am |
The Changing Media Landscape. What’s a big brand to do these days, when it’s all about having consumers invite you into their private media universes? Hear how Pepsi is meeting that challenge and positioning itself for success in 2011 and beyond
·Seth Kaufman, Director of Media Strategy, Pepsi |
| 11:30-12:00 pm |
Analytics and Search: Improving Your ROI. One of the big shifts brands are experiencing is the growing significance of web analytics and search. Hear from Google's Time Reis on the best practices that will help land your company on the first page of search results and increase the chance that yours will be the brand that's selected when a consumer is ready to buy.
· Tim Reis, Head of CPG East, Google, Inc. |
| 1:00-1:45 pm |
Marketers Go Mobile! Marketing to consumers via their mobile phones can take several forms, including optimizing existing web content for mobile browsers, creating mobile apps for devices such as the iPhone, and mobile couponing. In this session, attendees will receive a prescriptive approach to understanding the array of mobile marketing strategies and tactics, all presented by industry peers who have successfully executed mobile marketing campaigns.
· Anthony Iacovone, Chief Strategy Officer, Augme Mobile
· Brian Keough, Brand Manager, Men's Speed Stick, Colgate-Palmolive
· Steve Roberts, CEO, Shoptext, Inc.
· Matthew Tilley, Inmar (moderator) |
| 1:45 - 2:30 pm |
Fast Track to Loyalty. Food Lion's Director of Loyalty Marketing pops the hood and shows you the digital engine that drives the retailer's loyalty and sales successes.
·David Palmer, Director of Loyalty Marketing, Food Lion
·Sylvain Perrier, VP, Technology, Springboard Retail Networks |
| 2:45 - 3:30 pm |
Does your database drive your business, or does it drive you? Database and CRM are issues that bedevil most marketers. So, you’ve built this expensive database. Now what? Are you leveraging it as best you can? How do you measure the ROI of your investment? Our panel of top practitioners in this space will help you plan a path forward.
· Dave Frankland, Principal Analyst, Forrester Research, Inc.
· Mark Wright, President, Targetbase
· Lawrence DiCapua, Pepsi North America Beverages |
| 3:30 - 4:15 pm |
What the recent FTC guidelines mean for advertising and marketing. A panel of experts will debunk the myths surrounding the revised guidelines from the Federal Trade Commission on blogging, testimonials and endorsements. A must-attend session for anyone involved in advertising, social media and especially outreach to bloggers.
· Linda Goldstein, Esq., Partner, Manatt, Phelps, & Phillips LLP
· Randall Rothenberg, President, Interactive Advertising Bureau
· Donna Declemente, President of DDC Marketing Group
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| 4:15 - 5:00 pm |
The Future Forecast. Wrap up the summit sessions with a look into the future. Prepared by summit co-chairs Elizabeth Apelles and Tim Reis |
Other invited brands and speakers include:  Last years Summit included speakers from: 
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