Mission

Provide information and advice to marketers who plan, manage, and implement shopper insight marketing programs with retailers. We maintain a database of shopper marketing information on our website available to all members. We provide information and peer-to-peer assistance in organizing and managing the shopper marketing function. We will assure that we provide understanding of top retailer marketing strategies. Our emphasis is on the marketing and promotion planners and implementers at the supplier, manufacturer, retailer and agency.

The 2009 Shopper Marketing Summit

The Shopper Marketing Summit took Place on May 6 & 7 in Dallas, TX. Attendees spent two days hearing from experts in Shopper Marketing about its continuing evolution and dominance in the world of CPG marketing. Dr Brian Harris, known to many as the Father of Category Marketing, kicked off the Summit by mapping out his vision of the future of Shopper Marketing. Panels on Wal-Mart, C-Stores, Agency Insights and Brand Insights shared war stories and best practices on how to compete in their respective channels. A very welcome last minute addition to the conference was Al Meyers from Retail Forward talking about how retailers compete in Recessionary Times.

Shopper Marketing Community

The Shopper Marketing Community lets you interact with other PMA members with similar interests. To join the Shopper Marketing Community, click here.

Webinars

Click here to view all upcoming webinars.

Past Webinars

How to Drive Offline Sales with Social Media
Thursday, Feb. 9, 2012
Click to view the pdf and wmv files. [members only]

Solving the Shopper Marketing Cliffhanger: Connecting Insights to Activation
Thursday, December 8, 2011
Click to view the pdf and wmv files [members only]

Nielsen's State of the Retail Landscape
Thursday, November 10, 2011
Click to view the pdf and .mp4 files [members only]

"¡Vamos a la Tienda! / Lets Go Shopping!”
Tuesday, October 18, 2011
Click to view the pdf and .mp4 files [members only]

Unlocking the Mobile Connection with Consumers Best Practices for Marketing with Mobile Barcodes
Tuesday, July 12, 2011
Click to view the pdf and .wmv files [members only]

Winning the On-shelf War [members only]
Presented by Dan Ahern is the senior manager of design and innovation at Graphic
Packaging International, where he plays a leading role in GPI's Innovation
Network.  Originally broadcast in March 2010.

Can Retail Be Media?
Presented by Tim Manners

Are today's brands up to that challenge? Are today's retailers? Some are, but others, maybe not so much. This session will highlight a few key areas to think about as we face perhaps the most challenging economic environment of our lifetimes.

Originally Broadcast: Tuesday, April 7, 2009

View Webinar Slides (.pdf) and Webinar Replay (.wmv) [members only]

U.S. Retailing and Consumer Trends

Presented by Todd Hale, SVP, Consumer & Shopper Insights from The Nielsen Company

The session covered a wide range of topics impacting the CPG retail front including Economic Outlook: short versus long-term view, U.S. Retail Trends: what retail channels and retailers are driving store count growth & how are consumers responding, Consumer Trends: how can retailers and manufacturers win among segments of the population offering growth opportunities (i.e., aging, ethnic, & affluent consumers) as well as those looking for convenient consumer solutions, and Gas Price Impact: how can manufacturers and retailers minimize risks & maximize opportunities?

Originally Broadcast: Thursday, November 6, 2008 -

View Webinar Slides [members only]

If you have an idea for an Shopper Webinar please contact Rob Fields at mailto:%20rfields@pmalink.org

Research

Blogs

Centers of Excellence: Shoppers Marketing Retail Blog

Committee

Co Chairs

Committee

If you want to get involved with the Center of Excellence call Rob Fields at the PMA at 212.340.0089 for more information or email rfields@pmalink.org