MillerCoors the company built from two of the most successful beer companies in the US, is focused on creating big ideas and innovations that will bring new energy to the beer business. We at the PMA are proud to have them as a member and can’t wait to see what they do next.
Center of Excellence | Experiential Marketing
Mission
To serve as the centralized resource for Brands, Agencies and the public to plug in to the Experiential Marketing World. We feel it is important to harness in all of the varying definitions and perspectives of Experiential Marketing to determine what it means now and in the future.
Events
The Taste of Experiential at the Taste of Chicago was held July 1, 2009.
The 45 attendees, sponsors and organizers wandered the Taste and were hosted by Sensodyne Dental Health Spa, Eli’s Cheesecake – a regular at the Taste since it started in 1980 and the Best Buy Mobile exhibit featuring a custom trailer and additional tents!
Experiential Marketing Web Group
The Experiential Marketing Community lets you interact with other PMA members with similar interests. To join the Experiential Marketing Community, click here.
Marketing to the At-Work Consumer Presented by Ken Karnes, Executive Vice President, WorkPlace Media and Dan Llewellyn, Director of Insights, WorkPlace Media.
According the Bureau of Labor Statistics, over 60% of waking hours are spent at the workplace. Yet, most marketers do not reach consumers during this key period. This informative session will help you unlock the secret value of the at-work consumer.
Originally Broadcast Tuesday, September 16, 2008 - View Webinar Slides [members only]
If you have an idea for an Experiential Webinar please contact Rob Fields at rfields@pmalink.org
If you want to get involved with the Center of Excellence call Kathleen Mulcahy at the PMA at 212.340.0089 for more information or email kmulcahy@pmalink.org
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