Help identify the shift in brand marketing by creating industry standards around the tracking and measurement of the digital medium.
Demystify digital technology so that marketers can truly understand how to harness its power in their diverse marketing programs.
Focus on the different ways in which digital technology is used as the glue that holds multiple marketing components together to create a fully integrated campaign.
Upcoming Events
Past Events
PMA’s Digital Shopper Marketing Summit 2012 Marketing to the Omni-Channel Shopper: Integrating Bricks, Clicks and Taps -Sept. 19-20, 2012 -- Stamford, Ct. Click for more presentations.
PMA Digital Shopper Marketing Summit 2011 The Smarter Shopper: Marketing to the Digital Consumer September 20-21, 2011 Stamford Marriott Hotel & Spa, Stamford CT Click for videos and presentations.
Presentations from "Fast Forward 2012: PMA's 3nd Annual Digital Marketing Summit are now online. The Summit was held Oct. 19, 2011.
Approximately once a decade, a radical new technology emerges that fundamentally changes the business landscape. In the 1970's this was mainframe computing; in the 1980's, it was the PC; in the 1990's, it was the World Wide Web of information. Today, it's about the World Wide Web of people and the power of social sites like Facebook, Twitter, and Linkedin.
In every case, regardless of prior competitive dynamics, businesses that understand and appropriately adopt the technology win, while those that fail to do so, lose. Join the PMA as we delve into the new rules for customer engagement, interactions, and relationships.
Mobile compliance within social networks Thursday, February 16, 2012 Presented by Carol Brani, Esq. of Womble Carlyle Sandridge & Rice, LLP Click toview the pdf and wmv files. (members only)
How Sweepstakes, Contests and Games Are Executed In The World of Social Networking Tuesday, December 6, 2011 Click to view the pdf andwmv files (members only)
Unlocking the Mobile Connection with Consumers Best Practices for Marketing with Mobile Barcodes Tuesday, July 12, 2011 Click to view the pdf and .wmv files (members only)
Managing Contest and Promotion Rules Across Social Media Channels presented by CMP.LY Tuesday, June 21, 2011 Click to view the pdf and .wmv files (members only)
June 3, 2010 - Promotion Has a New "Face” -- How Sweepstakes, Contests & Games Are Executed In The World Of Social Networking Presented by Renée C. Kessinger, Management Supervisor and David Schnitzer Sr. Account Executive, D. L. Blair View the Powerpoint [members only]
If you have an idea for an Digital Marketing Webinar please contact Rob Fields at rfields@pmalink.org
DDB "Opinionway" looks at Facebook and Brands A new six-country survey from DDB reveals that Facebook users who like a brand's page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents "want to buy this brand's product more." Download the study (pdf) Six New Segmentation Models to Understand Social Networks and User Participation: A Study with Analysis by the Greater Than One Strategy Group
The research and analysis demonstrates that there is a way to segment social media participants, identifies groups of users one might not ordinarily associate with the medium and provides a greater degree of confidence in your efforts. Download pdf (July 2010 -- members only) According to a recent study published in Progressive Grocer, during the first half of 2010, the number of digital coupon events increased by 84 percent vs. the first half of 2009 across key Web sites tracked by Marx, a Kantar Media solution.
Print to Page
