Approximately once a decade, a radical new technology emerges that fundamentally changes the business landscape. In the 1970's this was mainframe computing; in the 1980's, it was the PC; in the 1990's, it was the World Wide Web of information. Today, it's about the World Wide Web of people and the power of social sites like Facebook, Twitter, and Linkedin.
In every case, regardless of prior competitive dynamics, businesses that understand and appropriately adopt the technology win, while those that fail to do so, lose. Join the PMA as we delve into the new rules for customer engagement, interactions, and relationships.
June 3, 2010 - Promotion Has a New "Face” -- How Sweepstakes, Contests & Games Are Executed In The World Of Social Networking Presented by Renée C. Kessinger, Management Supervisor and David Schnitzer Sr. Account Executive, D. L. Blair View the Powerpoint [members only]
If you have an idea for an Digital Marketing Webinar please contact Rob Fields at firstname.lastname@example.org
DDB "Opinionway" looks at Facebook and Brands A new six-country survey from DDB reveals that Facebook users who like a brand's page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents "want to buy this brand's product more." Download the study (pdf)
Six New Segmentation Models to Understand Social Networks and User Participation: A Study with Analysis by the Greater Than One Strategy Group
The research and analysis demonstrates that there is a way to segment social media participants, identifies groups of users one might not ordinarily associate with the medium and provides a greater degree of confidence in your efforts. Download pdf (July 2010 -- members only)
According to a recent study published in Progressive Grocer, during the first half of 2010, the number of digital coupon events increased by 84 percent vs. the first half of 2009 across key Web sites tracked by Marx, a Kantar Media solution.