Reggie Award Winners | 2012 - PMA - Promotion Marketing Association, Inc.

Reggie Award Winners | 2012

2012 REGGIE Award winners are listed in medal order by category (gold, silver, bronze.) Click here to read the award winning case studies!
	PROGRAM	BRAND	AGENCY
* * * * * * * * * * * * * * * * * * * * * * *
SUPER REGGIE WINNER
	Small Business Saturday	American Express	Digitas and CP+B

* * * * * * * * * * * * * * * * * * * * * * *
AGE-SPECIFIC (NO BUDGETARY PARAMETERS) - Tie for Silver
	Nesquik ESPN Ultimate Pass	Nestle USA	Alcone Marketing
	Where's The Bunny?	Nestle	Disney Media
	Coors Light Cold Snap Wrap	MillerCoors Coors Light	TEAM enterprises
* * * * * * * * * * * * * * * * * * * * * * *
BEST CAUSE, GREEN OR CORPORATE SOCIAL RESPONSIBILITY MARKETING CAMPAIGN
	Small Business Saturday	American Express	Digitas and CP+B
	Walk with Walgreens	Walgreens	Arc Worldwide
	WD-40 Drop & Give Me 40	WD-40 Company	Alcone Marketing
* * * * * * * * * * * * * * * * * * * * * * *
BUSINESS-TO-BUSINESS (INCLUDES TRADE PROGRAMS) - Tie for Silver
	The PO Box Your Other Address	U.S. Postal Service	DRAFTFCB
	UBM TechWeb & Dell's Enterprise Efficiency	UBM TechWeb & Dell
	Unilever Food Solutions Sandwich Pro	Unilever	Ryan Partnership
	Ray-Ban Polarized Tour	Ray-Ban	PGW Experience
* * * * * * * * * * * * * * * * * * * * * * *
DIGITAL CAMPAIGNS
	American Express Unstaged	American Express	Momentum Worldwide and Digitas / Co-Lead Agencies on Account
	Pop Camera Action	Pop Secret (Diamond Foods)	PrizeLogic / MARS Advertising
	Coca-Cola MyCokeRewards - Million Point Giveaway	Coca-Cola	The Marketing Store
SL	Magnum Ice Cream: Pleasure Personified	Unilever	Ryan Partnership
SL	CLIF Bar Meet the Moment	CLIF Bar	LeadDog Marketing Group
* * * * * * * * * * * * * * * * * * * * * * *
EXPERIENTIAL MARKETING (BUDGET OVER $1,000,000)
	Activision Call of Duty: XP	Activision Publishing	NCompass International, Inc.
	State Farm: Play today. Illuminate tomorrow.	State Farm	The Marketing Arm
	Nickelodeon's World Wide Day of Play	Nickelodeon	Oasis
SL	Pico de Gap	Gap	A Squared Group
SL	Wells Fargo "Hello" Experiential Campaign	Wells Fargo	Euro RSCG Impact
* * * * * * * * * * * * * * * * * * * * * * *
EXPERIENTIAL MARKETING (BUDGET UNDER $1,000,000)
	Kleenex "Atrapa-Estornudos" (Sneeze Catchers)	Kimberly-Clark, Kleenex Brand	MASS Hispanic
	New Balance Urban Dash	New Balance	OgilvyAction
	Downy "Mike in the Window"	Procter & Gamble	Digitas
* * * * * * * * * * * * * * * * * * * * * * *
INTERNATIONAL/GLOBAL PROMOTION
	Activision Call of Duty: XP	Activision Publishing	NCompass International, Inc.
* * * * * * * * * * * * * * * * * * * * * * *
LOCAL, REGIONAL MARKET (BUDGET OVER $500,000)
	Near East: Make Dinner a Destination	Near East Food Products	The Marketing Arm
	Kleenex "Atrapa-Estornudos" (Sneeze Catchers)	Kimberly-Clark, Kleenex Brand	MASS Hispanic
	Vertex - Hidden C	Vertex Pharmaceuticals	Arnold Worldwide
* * * * * * * * * * * * * * * * * * * * * * *
LOCAL, REGIONAL MARKET (BUDGET UNDER $500,000)
	"We Love Upstate New York"	First Niagara	Adams & Knight Inc.
	Best Buy Chicagoland	Best Buy	PrizeLogic
	Coors Light Cold Snap Wrap	MillerCoors Coors Light	TEAM enterprises
SL	Heineken Coachella	Heineken USA	G2 USA
* * * * * * * * * * * * * * * * * * * * * * *
MULTICULTURAL/LIFESTYLE
	Kleenex "Atrapa-Estornudos" (Sneeze Catchers)	Kimberly-Clark, Kleenex Brand	MASS Hispanic
	Walmart Acceso Total	Unilever	Lunchbox
	Sprite Step Off II	Sprite	ignition, inc
SL	2011 Corona Hispanic Fall/Soccer The Passion that Unites Us	Crown Imports - Corona Extra & Corona Light	Pana Vista
SL	State Farm: Juega Hoy. Ilumina el Mañana.	State Farm	The Marketing Arm
* * * * * * * * * * * * * * * * * * * * * * *
MULTI-PARTNER (3 OR MORE)
	Boardwalk Empire Season 2 "Compliments of Nucky" Campaign	HBO	Civic Entertainment Group
	Activision Call of Duty: XP	Activision Publishing	NCompass International, Inc.
	Walmart Soundcheck	Unilever	Lunchbox
SL	The XFINITY Couch	XFINITY from Comcast	GMR Marketing / Digitas
* * * * * * * * * * * * * * * * * * * * * * *
NATIONAL CONSUMER (BUDGET BETWEEN $1,000,000 AND $5,000,000)
	Walk With Walgreens	Walgreens	Arc Worldwide
	Most Interesting Masquerade	Dos Equis	G2 USA
	Doritos Call of Duty	Frito-Lay/Doritos	The Marketing Arm
* * * * * * * * * * * * * * * * * * * * * * *
NATIONAL CONSUMER (BUDGET OVER $5,000,000)
	Canon Regains #1 Leadership Position for DSLRs with Project Imagin8ion	Canon EOS Cameras	Grey Alliance
	Cricket Muve Music	Cricket Communications	TPN
	Clorox Bleachable Moments	The Clorox Company	TPN
* * * * * * * * * * * * * * * * * * * * * * *
NATIONAL CONSUMER (BUDGET UNDER $1,000,000)
	Can Hunt	MillerCoors	Arc Worldwide
	Canhole	MillerCoors	Arc Worldwide
	Latte Love	MilkPEP	Draftfcb
* * * * * * * * * * * * * * * * * * * * * * *
NEW PRODUCT LAUNCH PROMOTION
	Activision Call of Duty: XP	Activision Publishing	NCompass International, Inc.
	Dove VisibleCare Close-Up Challenge	Unilever	Ryan Partnership

* * * * * * * * * * * * * * * * * * * * * * *
PRO BONO CAMPAIGNS
	SPCA: Know the Truth	SPCA	The Marketing Arm
	Stop Bullying: Speak Up	Facebook	Tenthwave
* * * * * * * * * * * * * * * * * * * * * * *
RETAILER-SPECIFIC PROGRAMS
	Small Business Saturday	American Express	Digitas and CP+B
	Walk With Walgreens	Walgreens	Arc Worldwide
	GameStop Gears of War 3 Pre-Order Campaign	GameStop	The Marketing Arm
	GameStop: LA Noire	GameStop	The Marketing Arm
* * * * * * * * * * * * * * * * * * * * * * *
SHOPPER MARKETING
	Canhole	MillerCoors	Arc Worldwide
	Kleenex "Atrapa-Estornudos" (Sneeze Catchers)	Kimberly-Clark, Kleenex Brand	MASS Hispanic
	The PO Box Your Other Address	U.S. Postal Service	DRAFTfcb
SL	Walmart Family Mobile Launch	T-Mobile	TracyLocke
* * * * * * * * * * * * * * * * * * * * * * *
Small Budget (Budget less than $100,000)
	LET'S SUMMER: WIN 100 PRIZES EVERY DAY	Food Should Taste Good	Modernista!
	Best Western Independent Films Campaign	Best Western	Gotham Inc
	Cesar® Brand & Pandora® Bring You Music To Love By	Mars Petcare	Catapult Action Biased Marketing
SL	Team Continuum; Team Can Fundraising Drive	Team Continuum	Eastwest Marketing Group
* * * * * * * * * * * * * * * * * * * * * * *
SOCIAL MEDIA CAMPAIGNS
	Small Business Saturday	American Express	Digitas and CP+B
	Activision Call of Duty: XP	Activision Publishing	NCompass International, Inc.
	Cup of Misfit Pens	Newell Rubbermaid Office Products	TRIS3CT
SL	Big Break for Small Business	American Express	Digitas
SL	"We Love Upstate New York"	First Niagara	Adams & Knight
SL	Stop Bullying: Speak Up	Facebook	Tenthwave
SL	GLAMOUR FRIENDS AND FANS CAMPAIGN SEPTEMBER 2011 ISSUE	Glamour
* * * * * * * * * * * * * * * * * * * * * * *
SPONSORSHIP -- Tie for Silver
	Advance Auto Parts Monster Jam	Advance Auto Parts	Richards Sports + Entertainment
	Snack Bowl 2011	Diamond Foods	MARS Advertising and PrizeLogic
	Nesquik ESPN Ultimate Pass	Nestle USA	Alcone Marketing
	Taste of Home Cooking School Tour	Gallo Family Vineyards	Centra360
* * * * * * * * * * * * * * * * * * * * * * * S

SL - These campaigns were within a fraction of a point of winning and deserved recognition.

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