Forever Frugal Mindset Leads to $4.6 Billion Coupon Savings in 2011
Marketers Strategically Manage Increased Demand
Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, announced today that shoppers saved $4.6 billion with coupons in 2011 – $500 million more than the previous year – embracing a forever frugal mindset developed during recessionary times. This 12.2% increase is among the findings revealed in the Annual Topline U.S. Consumer Packaged Goods (CPG) Coupon Facts Report for Year-end 2011, released by NCH Marketing Services, Inc., a Valassis company.
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PMA GameChangers Conference
March 14-15, 2012
Join us for this momentous, must-attend event to celebrate the true game changers in our industry.
Confirmed Game Changers include:
Jim Sabia | EVP, Marketing | Crown Imports
Jeff Rosenblum | Founding Partner, Questus | The Naked Brand
Cindy Donohoe | VP, Pharmacy Marketing | Walgreen's
Lisa Landsman | Head of Commerce | Google
Doron Stern | VP, Marketing | Chobani
Keith Anderson | Senior Analyst | Retail Net Group
Albe Zakes | VP, Media Relations | TerraCycle
Keith Gordon | President | NFL Players Association
Matt Nitzberg | EVP of Communications and Media | DunnhumbyUS
Tony Pace | Global CMO | Subway
David Shing | SVP, Digital Prophet | AOL
Ian Gomer | CMO and Chief eCommerce Officer | Sporting Goods, Fitness and Toys at Sears
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PMA Legal Watch - Vol. 16
Top stories from the Jan. 30, 2011 issue:
Google's New Privacy Policy Draws Comment
FTC Calls For More Transparency from Companies Concerning User Information
View the complete issue (members only)
