PMA to be represented by Linda Goldstein on FTC Panel on Universal and Cross Platform Advertising at FTC Public Workshop May 30 on dot.com Disclosure.

The Federal Trade Commission will host a one-day public workshop on Wednesday, May 30, 2012 to consider the need for new guidance for online advertisers about making disclosures. New guidance is likely to address technological advancements and marketing developments that have emerged since the FTC first issued its online advertising disclosure guidelines known as "Dot Com Disclosures” 12 years ago. The workshop will be from 8:30 am to 5:00 pm, at the FTC Conference Center, 601 New Jersey Avenue, NW, Washington, DC. It is free and open to the public. The event will be webcast, and pre-registration is not required.


The 2012 Digital Marketer: Benchmark and Trend Report

The complete report is available for free from the Experian website.

PMA Legal Watch Volume 22
Top stories include:
•GA SB 431 Signed into Law by Governor
•FTC Testifies on Efforts to Protect Consumer Privacy
Asks Congress to Encourage Industry to Continue Efforts on "Do Not Track" Tools
The Legal Watch is available to PMA Members - click to read the full report.