It's Official - PMA is now the Brand Activation Association.

For more than a century, our members have benefitted from the PMA's leadership in promotion marketing, and marketing law -an integral part of the promotion industry since its inception. PMA members have helped shape the industry through advocacy, education, best practices, and professional recognition.

Get ready for something more.

 

Good News for the Industry/Vermont Changes its Laws

Vermont, which had been one of a very few states prohibiting consideration in skill contests, has just changed its laws, effective April 26, 2013 to allow "an entry fee, service charge, purchase, or similar consideration in order to enter, or continue to remain eligible for, a game of skill or other promotion that is not based on chance".

For copies of the bill (just signed by the Governor and which is a very short text), or other inquiries, please contact Ed Kabak, Chief Legal Officer, ekabak@baalink.org

Congratulations to the 2013 REGGIE Awards Winners!

Arc Worlwide/Leo Burnett USA and Chicago Shakespeare Theater Capture the Super REGGIE

The REGGIE Awards program is renowned for identifying the most outstanding U.S. brand activation campaigns across a variety of marketing categories. In keeping with the Awards' original mission, the winning campaigns must build brands and ‘make the register ring', increasing a brand's market-share, profits or volume.

Click to see the complete list of winners!