Community Search
Promotion Marketing Association - PMA
PMA about
PMA Membership
PMA Conferences and Events
PMA Reggie Awards
Center of Excellence
PMA Shopper Marketing
PMA Digital Marketing
PMA Entertainment Marketing
PMA Promotion Marketing
Experiential Marketing
PMA Legal and Governmental Affairs
Resources
Webinars
PMA Member Directory
Research
PMA Councils
Store
Store
Store
 
 PMA Weekly E-newsletter
 
 

NEW PMA MEMBERS

PMA welcomes the following new members this month:

Welcome

 

Welcome to PMA Online
 

What's New

PMA Launches the PMAInsight Center Powered by research firm BIGInsight. The new PMAInsight Center provides PMA members with access to key consumer datapoints taken from BIGInsights’ monthly survey of over 8,000 consumers. Data will be updated monthly and will give the PMA community a 90-day forward outlook on purchasing and shopping intentions.
Login to get started.  (members only)

David Zucco, Counsel at General Mills:

Peer to Peer meetings have a level of intimacy and honesty not available in most industry gatherings. General Mills had the opportunity to host the PMA’s first In-House Counsel meeting in 2011.
There were 15 PMA member companies representing CPG, Retail Marketers, QSR and Hospitality all in attendance.
This type of environment allows participants to have candid conversations about legal issues and current challenges facing the various companies. We are looking forward to the next edition in 2012!




 


  PMA GameChangers Conference
March 14-15, 2012

Join us for this momentous, must-attend event to celebrate the true game changers in our industry.
Featured Game Changers include:


Jim Sabia | EVP Marketing | Crown Imports
Jeff Rosenblum | Founding Partner, Questus | The Naked Brand
Cindy Donohoe | VP, Pharmacy Marketing | Walgreen's
Lisa Landsman | Head of Commerce | Google
Doron Stern | VP, Marketing | Chobani
Keith Anderson | Senior Analyst | Retail Net Group
Albe Zakes | VP, Media Relations | TerraCycle
Keith Gordon | President | NFL Players Association
Matt Nitzberg | EVP of Communications and Media | DunnhumbyUS
Tony Pace | Global CMO | Subway
David Shing | SVP, Digital Prophet | AOL
Ian Gomer | CMO and Chief eCommerce Officer | Sporting Goods, Fitness and Toys at Sears
Register now - Early Bird Pricing ends on 2/17 PMA Members pay $1,195, price includes REGGIE Gala. 

 
Legal News


PMA Legal Watch - Vol. 16
Top stories from the Jan. 30, 2011 issue:

Google's New Privacy Policy Draws Comment


FTC Calls For More Transparency from Companies Concerning User Information

View the complete issue (members only)









 

Promotion and Marketing Law: Seventh Edition - Now Available
to PMA Members $795.00 
 


     

    My PMA

    Username

    Password

    Forgot your password?

    Haven't registered yet?

    Calendar

    2/16/2012
    WEBINAR: Mobile compliance within social networks

    2/28/2012 » 2/29/2012
    PMA University - Promotion 101 - New York

    2/28/2012
    Regulated Industries - Online Educational Series

    2/29/2012
    NY Chapter Event: Sports Marketing

    3/14/2012 » 3/15/2012
    Annual Game Changer Conference

               PMA's POV

    PMA Files FTC Comments on Food Marketed to Children

    [ read]

    Social Media in the Legal Spotlight

    [ read]

    Marketing Law News Updates - New Labeling Regs & Privacy Concerns

    [ read]

    Responding to the "Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts”

    [ read]

    FTC Seeking Input for Revisions to "Dot Com Disclosures”

    [ read]