PMA Launches the PMAInsight Center Powered by research firm BIGInsight. The new PMAInsight Center provides PMA members with access to key consumer datapoints taken from BIGInsights’ monthly survey of over 8,000 consumers. Data will be updated monthly and will give the PMA community a 90-day forward outlook on purchasing and shopping intentions. Login to get started. (members only)
Nancy Felsten, Partner at Davis Wright Tremaine:
The relevance and need for PMA's Center of Excellence grows each year This is only one aspect of a Membership that includes peer-to-peer interaction, as well as a breakfast series that fosters exposure to fellow colleagues and potential clients while addressing important and relevant topics. Watch the video.
Join us for this momentous, must-attend event to celebrate the true game changers in our industry. Featured Game Changers include:
Jim Sabia | EVP Marketing | Crown Imports Jeff Rosenblum | Founding Partner, Questus | The Naked Brand Cindy Donohoe | VP, Pharmacy Marketing | Walgreen's Lisa Landsman | Head of Commerce | Google Doron Stern | VP, Marketing | Chobani Keith Anderson | Senior Analyst | Retail Net Group Albe Zakes | VP, Media Relations | TerraCycle Keith Gordon | President | NFL Players Association Matt Nitzberg | EVP of Communications and Media | DunnhumbyUS Tony Pace | Global CMO | Subway David Shing | SVP, Digital Prophet | AOL Jeffrey Hayzlett | Former CMO of Kodak | Ian Gomer | CMO and Chief eCommerce Officer | Sporting Goods, Fitness and Toys at Sears Register now - Early Bird Pricing ends on 2/17 PMA Members pay $1,195, price includes REGGIE Gala.
PMA Legal Watch - Vol. 17 Top stories from the Feb. 6, 2012 issue: FTC Warns Marketers That Mobile Apps May Violate Fair Credit Reporting Act; Agency Sends Letter to Marketers of Six Apps for Background Screening
